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04Nov, 2014

Tips to Improve your eCommerce Store’s SEARCH ENGINE OPTIMIZATION

Irrespective of whether you sell a service or a product online, you will always want people to know about your offerings and read your creative content on website. There are millions of active websites currently on the internet, so how can you make sure that people find yours? Driving traffic to your website is the key to building a larger audience or gaining customers for your business. You need to put a well-defined strategy in place to optimize your website for organic traffic from search engine results to achieve improved traffic to your site. Below are few tips that can improve your website chances of being discovered and drive more traffic and increase sales:

Create Quality Content

Unorganized, structure less and monotonous content can have negative impact on your website. Important to note, duplicate content is highly toxic and is often penalized by search engines. Create high quality stimulating content with rich but simple keywords as it helps to rank high up in search results.

Product Description

Lack of product descriptions and other information not only has an impact on your SEO but also impacts the customer experience. We at i95Dev recommend adding as much description and quality content (like images, videos, etc.) to your product. Also it is important to create content customized for your customers and avoid reusing the manufacturer’s product description on your website.

Product Reviews

Customers love reading reviews of products online before making a purchase. Product reviews in your website helps improve sales. But along with that, product reviews from customers brings in unique content and keeps the page live which helps to top the search results.

Read our blog Leveraging Reviews for Your E-Commerce Success for more information on how reviews can help you drive ecommerce success.

Product Images

Customers prefer to see the photos of what they are about to purchase; so i95Dev recommends putting up images of high quality. Moreover with image search being popular these days in finding products online, it is smart to add associated keywords into the Alt tags to boost search rankings.

Internal Linking

Internal links are links that go from one page on a domain to another page on the same domain. They primarily help users to navigate and establish an information hierarchy for a website. But importantly, they empowers ranking around website. Enticing inbound links are crucial components for powerful SEO strategy. Hyperlinking your product pages/exciting offers or some valuable blogs in your home page helps improve search engine ranking.

Keyword friendly URLs

Appropriate URL structure help search engine robots to find and crawl your site easily to identify what your site is about. Redirecting URL helps the merchant to ensure that shoppers flawlessly land on the desired page. Keyword friendly or speaking URLs help the customers to know what to expect when they click on the URL. i95Dev recommends keeping important keywords in the anchor tag if the URL is used as the anchor text since it points back to your website and helps to top the search engine rankings.

Pay Per Click (PPC)

PPC is a very important and powerful tool to help you stand out from the crowd. All your SEO efforts are critical but they are part of a long term strategy. PPCs can help you get noticed very quickly but they come at a price, and hence must be used judiciously. If overdone can leave a big hole in your Marketing budget with very little ROI and if used judiciously can drive enough traffic to your website in no time.

Also read our blog 10 SEO Tips for the Success of Your eCommerce Business for more SEO tips for your ecommerce website.

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Tips to Improve your eCommerce Store’s SEARCH ENGINE OPTIMIZATION