Assistant Manager – Content Marketing

Location: Hyderabad, India
Job Posted:24-1-2022
Job ID: JM014

We are looking for a self-motivated, data-driven marketer who has a demonstrated track record of marketing technology oriented products, to own the majority of the company’s inbound lead generation efforts. You will be responsible for lead generation (attracting site traffic and converting that traffic into leads) for the business, and nurturing those leads to close into customers, the latter of which sales leadership will help you accomplish.

Job Description

Responsibilities

  • Build and manage a rich content calendar that attracts a qualified audience to our owned properties (including blog posts, whitepapers, ebooks, webinars, infographics, videos, etc.).
  • Drive brand and content visibility (generate traffic to the site) through SEO, paid promotion, newsletters, campaigns, and social media promotion.
  • Establish thought leadership by participating in events, guest blogging, hosting webinars, participating in forums, and more.
  • Generate leads by converting site traffic through landing pages (website), calls-toaction, and lead generation content (including offers).
  • Optimize our marketing automation and lead nurturing processes through email, content, and social channels.
  • Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers.
  • Build a repository of marketing collateral (including brochures, sales presentations, case studies, roi calculators, comparison documents, etc.) to assist sales team in converting leads into customers.
  • Collaborate regularly with sales team to project lead volume and close rates and manage lead quality on an ongoing basis.
  • Pull data and reports from a variety of tools including Google Analytics, Google Adwords, and CRM to analyze digital program metrics and improve results.
  • Participate in planning and execute initiatives to meet monthly goals and KPI’s. Analyze and monitor results and capitalize on market opportunities as they evolve.

This role may be right for you if you have…

  • Good command over English (written andoral skills)
  • Active presence on social media
  • Good analytical skills, ability to work with cross functional teams and willingness to work during nonstandard hours
  • Ability to work with Sales and product development team to create marketing material
  • Expertise in Google Analytics
  • In-depth understanding of SEM campaign strategies and SEO practices
  • Experience with PPC campaigns
  • Proficiency in marketing automation and blogging software

Would be nice if you have….

  • In-depth understanding of SEM campaign strategies and SEO practices
  • Awareness and knowledge of end to end process of Digital Marketing

You will work closely with…

  • Sales and Marketing
  • Consultants
  • External Partners and Clients

Qualifications

Education:

  • Graduate in good understanding of Technical knowledge
  • MBA is a must