We are looking for a market research analyst who can complement our marketing efforts. This person will work with the marketing team to build reports for market understanding, market projections and work on other research projects like competitor analysis. This person will also work towards building our understanding of competitor products and contribute towards building a product road map.
Job Description
Responsibilities
- Responsible for conducting market research (online) to identify ongoing trends, do competitor analysis, etc. and document the findings
- Find opportunities to identify possible new markets and products
- Conduct research to find geographical market drivers to aid in market penetration strategies
- Responsible for doing research on industry, product, etc. related topics and assist with content for blogs, web articles, eBooks, etc. on an ongoing basis
- Understand the market potential for each product and present the findings
- Work with the technical team to review and rewrite the product documents, BRS documents, sales proposals, etc.
- Research and suggest improvements to the current product portfolio
- Analyze data (lead, traffic, etc.) to uncover useful insights and trends
This role may be right for you if you have…
- Good command over English (written and oral skills)
- Active presence on social media
- At least 2-3 years of relevant experience
- Good analytical skills, ability to work with cross functional teams and willingness to work during nonstandard hours
Would be nice if you have….
- Awareness and knowledge of go-to-market strategies
You will work closely with…
- Sales and Marketing
- Consultants
- External Partners and Clients
Qualifications
Education:
- Graduate in good understanding of Technical knowledge
- MBA is optional