Helping NY’s largest audio equipment retailer
achieve a 600% increase
in revenue in 5 years.

ProAudioStar is a US-based online retailer of professional audio
and DJ equipment, keyboards, guitars, and wide range of other instruments.
Located in the heart of the Brooklyn music scene since 2006, ProAudioStar is New York’s
largest independent retailer. ProAudioStar sells its products across multiple channels
including its e-commerce store, eBay, and Amazon.

Goal

  • Accurate inventory levels in eBay and Magento stores to avoid getting penalized
    for selling out of stock products.
  • Timely fulfilment of orders to stay competitive and drive an optimal customer experience.
  • Customers were accurately informed about shipping and order status
    to maintain seller rating on eBay.

Solution

Having worked with a number of clients, i95Dev was well aware of ProAudioStar’s
predicament. i95Dev worked with ProAudioStar to understand their requirements
and developed a customized three-way integration solution between their eBay,
Magento and Dynamics GP ERP systems, incorporating their existing
workflows and processes.

As a result, irrespective of where the order was placed (eBay store or Magento store),
the order information was immediately synced back to their ERP system for fulfilment.

i95Dev further extended this setup to support SalesPad and include UPS WorldShip
into the integration framework. This enabled ProAudioStar to meet
eBay’s top rated seller criteria with ease.

Impact

67%
increase
In the first 3 months, reported a 67%
increase in boxes shipped per day.
10K
hours saved
In the last 3 years, saved more
than 10K hours of manual effort.
17,476
positive ratings
Earned 17,476 positive ratings for shipping
time, a direct result of the integration.
600%
increase
Reported more than 600%
increase in its revenue.
Reduced
Commissions
Become a top rated seller on eBay – meaning
more visibility, and reduced commissions
payable to eBay.

A glance at implementation

“With selling on eBay and the Magento e-commerce store, customer, inventory and order management
in Dynamics ERP has always been difficult for us – until we met i95Dev. i95Dev’s integration solution
not only made managing information easier, but also helped us drive more sales by aiding us
in maintaining the best seller rating on eBay.”

– Robert Blatt, COO, ProAudioStar.

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