July 30, 2021

How BigCommerce SAP Integration Helps Your
Business Get A 360-Degree View Of Customers

Author i95Dev Marketing
Category Bigcommerce | Blog |
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BigCommerce and SAP are among the two most valued names in their respective domains, and we often receive guidance requests on their integration benefits for customer insights. Thus, the experts at i95Dev came up with a quick guide to throw some light on how the duo benefits client data utilization.

Integrating an eCommerce platform like BigCommerce with SAP is a great method to acquire a competitive advantage in this fast-paced world. Also, SAP gives you a 360-degree picture of your customers, including order history and support requests, as well as more general profile information like favorite brands and colors, preferred in-store pickup locations, and past contacts with your organization.

In this article, we will study how combining the two can benefit your eCommerce business. Let’s begin.

How BigCommerce Helps You Get Customer Insights

BigCommerce, known for its pre-built functionalities, offers a wide range of features that allow you to track customer activity and gain valuable insights.

eCommerce Analytics and eCommerce Insights on its platform are quite rich in terms of coverage as you can get product-wise and customer-wise marketing insights in a processed form so you can quicken decision making. These insights have helped BigCommerce users to increase their revenue by a healthy 25% within a period of 3 months.

How SAP Helps Your eCommerce Store Get a 360 View Of The Customers

SAP Commerce Cloud provides you with a unified platform along with SAP Customer Data Cloud and SAP Marketing Cloud to bring cross-device user experience, customer data, and marketing initiatives on a single page.

(Image Credits)

SAP also enables its users to benefit from its API Business Hub and SAP Cloud Platform Integration service. Thus, you can pull customer data from multiple modules and software tools to build an exhaustive set of refined analytics for your eCommerce stores.

Why Is It Necessary To Integrate BigCommerce And SAP

There might be hundreds of goods in a retail setting, each with many data points. As a result, bottlenecks in sales cycle planning and inventory management may slow things down, diminish already slim profits, and impair customer satisfaction.

Businesses have additional problems in terms of data maintenance, manual error, redundant tasks, and so on while attempting to provide 360-degree service through several channels. To avoid these hiccups, organizations must ensure that their front-end and back-end systems are closely integrated, allowing them to function smoothly.

An efficient ERP solution will provide you with a comprehensive picture of your whole organization, allowing you to manage inventory and sales both on your own website and with partners, affiliates, and third parties.
Bringing BigCommerce And SAP Together

You can automate company operations and pool data by integrating BigCommerce with SAP. Your eCommerce site will become an integral part of your entire business, delivering data to back-office processes almost instantly.

Your eCommerce shop is housed on a SaaS-based BigCommerce and SAP connector solution. The connector or adapter is a cloud-based middleware that communicates with your ERP system over a secure internet connection.

You may also host your ERP or customer relationship management (CRM) system on your own premises behind a firewall as well.

SAP is suitable for companies of mid to large sizes. SAP Business One is an excellent place to start for small to medium-sized businesses, while SAP S/4HANA is a good place to start for bigger organizations. eCommerce stores also find BigCommerce SAP B1 integration as one of the best choices.

It’s built to help scale with your store, assist you in streamlining critical operations, and learn more about how your company operates, allowing you to make decisions based on real-time data.

The Advantages Of Combining BigCommerce With SAP

You may collect data about customers, partners, and suppliers using an integrated system. You can also handle financial matters, including general ledger, account maintenance, budgeting, and foreign currencies. Product data, inventory levels, and shipment information may all be managed in a streamlined manner.

SAP Business One may now be linked to Microsoft Outlook, allowing you to easily share and exchange data and reports.

Your eCommerce sales will display alongside all of your other sales channels in your ERP system, allowing you to manage your supply chain and get a full financial picture of your company. Order processing may be automated and efficient in your back-office systems, allowing you to fulfill orders quickly and accurately. Your clients may receive automatic updates while their purchase is handled, keeping them informed every step of the way.

Importantly, your stock levels will be synced with your online inventory, preventing those annoying “out of stock” situations. You may also welcome visitor purchasers, keeping track of their orders and converting them into devoted long-term consumers.

These are a few of many benefits, and you can definitely contact i95Dev for BigCommerce SAP integration as our tailored solution will provide you with much more long-term value.

Wrap Up
It’s fascinating to consider how far eCommerce has progressed and how much further it may go with the evolution of top-notch eCommerce systems. The advantages of integrating the capabilities of BigCommerce with an enterprise resource planning (ERP) system like SAP will surely continue to compound for customer insights and all other spheres.

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