The current pandemic is definitely a challenge to the world’s public healthcare system, but its repercussions go much further. The impact is so deep that the United Nations Department of Economic and Social Affairs (UN DESA) expects the 2020 global economy to shrink by 1%.
However, many CPG companies have realized that this steep economic downturn is an opportunity to restructure. Whether it be survival or questioning their market positions, the “new normal” has set in.
CPG brands are accelerating digital adoption to stay connected with customers and better understand customer behavior in order to make better recommendations and enhance product quality.
This whitepaper takes you through some of the challenges, CPG brands may face and the survival strategies during the coronavirus pandemic. Here’s a sneak peek of what to expect:
- An introduction to the current changes in the CPG industry.
- How the pandemic has altered consumer attitudes and behaviors
- Top findings that CPG businesses must make a note of
- How CPG businesses can navigate COVID-19