Customers have long seized the power to dictate the dynamics of e-commerce retail; sustainability of brands now depends on their ability to adapt to changes in consumer behavior.
Your target customer today is available everywhere. He could be using a mobile phone or a laptop spending time on social media or simply browsing through products in a super market. Each of these windows are opportunities to establish a successful sale, making it imperative for brands to be present on as many channels of sale as possible.
Further, each of these channels needs to be integrated in their approach of providing superior customer experience.
This whitepaper will take you through the length and breadth of such a comprehensive omnichannel retail approach for brands.
In a nutshell, we will sum up the following aspects –
- The basics of omni channel retail and why is it imperative to adopt it.
- Impact of tablets- consumers and sales personnel
- The role of mobile shopping
- Rise of social commerce
- The need for an integrated approach