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July 13, 2012

Use Analytics to
Reach Exploding Sales

Author Matt
Category Blog | eCommerce Marketing |

The best way to increase the performance of any website is to track it with analytics. The proper use of analyzing your website’s performance in relation to that of your competitors allows you to see how your site ranks. With the help of the right analytics program, you can learn what persuasive content drives the desired level of traffic to your site.

It’s no secret that content is what drives users to visit websites. Quality content is important to create inbound links to your website, therefore increasing your traffic. Targeting your content to the right audience will help you to not only increase the amount of traffic to your website but also give you a greater return on your investment, as well as a higher conversion rate. In order to determine what keywords your quality content needs to contain, you need to use an analytics program.

Tracking your website’s results will help you monitor visitor behavior so you can tailor your content accordingly. If your results are not what you hoped for, you can change your content to see if the results change. Tracking your website’s results also allows you to measure your conversion rate – this will give you an idea about how user-friendly your site is. If your conversion rate is low, you might take the time to make your site more user-friendly and exciting.

You can also use analytics to track specific pages of your website. This will help an e-Commerce site determine which sites make the desired conversions and which ones do not. Tracking your browser traffic, as well as your mobile traffic, will help you determine which efforts are paying off and which need to be changed to be more successful. Use analytics to your advantage to increase your revenue, have a higher return on investment and give users the experience they desire on your website.

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