Shopify B2B Now Available on All Plans: What Merchants
Need to Know 

Shopify has announced a significant expansion of its B2B commerce capabilities, extending native wholesale features to merchants on its Basic, Grow, and Advanced plans, not just Shopify Plus. For the first time, millions of merchants can manage both direct-to-consumer (DTC) and wholesale operations from a single platform, without relying on third-party apps or manual workarounds. 

The rollout, announced on April 2, 2026, marks a pivotal shift in how Shopify is positioning itself in the B2B ecommerce space. 

Shopify B2B on All Plans is the extension of foundational wholesale features, previously exclusive to Shopify Plus, to all lower-tier Shopify subscription plans, at no additional cost. This means that merchants on Basic, Grow, and Advanced plans now have access to native B2B tools built directly into the Shopify admin. 

These are not bolt-on features or third-party integrations. Shopify has embedded B2B functionality into the core of its platform, making it available to a significantly wider merchant base without requiring a plan upgrade. 

The global B2B ecommerce market is valued at $36 trillion and continues to grow. Many merchants, even those primarily selling DTC, encounter wholesale demand organically: a retailer asking about bulk pricing, a trade show opening a new channel, or a returning customer wanting a negotiated rate. 

Historically, Shopify merchants on non-Plus plans had to piece together their own B2B solutions, locking parts of their store, managing wholesale pricing through separate systems, and processing orders manually. This friction limited how far smaller merchants could scale their wholesale operations. 

Merchants using Shopify B2B see up to a 4.1x increase in reorder frequency compared to DTC orders, according to Shopify, a compelling signal for merchants considering the wholesale channel. 

With this update, merchants on Basic, Grow, and Advanced plans can access the following native B2B features: 

• Company Profiles for Wholesale Buyers – Create and manage dedicated profiles for wholesale customers, with specific pricing, permissions, and contact assignments. 
• Up to Three Custom Catalogs – Build tailored product catalogs with customer-specific pricing for up to three different wholesale buyer segments. 
• Volume Discounts and Quantity Rules – Set tiered pricing and minimum/maximum order quantity rules without needing a separate app. 
• Vaulted Credit Cards – Allow B2B buyers to save payment methods for faster repeat purchasing. 
• Payment Terms – Offer net payment terms (e.g., Net 30, Net 60) to wholesale accounts, enabling the kind of invoicing workflows common in B2B commerce. 

These features are integrated into the same Shopify admin used for DTC operations, meaning merchants work from one unified dashboard rather than juggling multiple systems. Existing Shopify tools, including Shopify Flow, Markets, and Shopify Payments, are compatible with B2B on these plans. 

While All Plans now receive foundational B2B capabilities, Shopify Plus continues to serve merchants with more complex wholesale needs. Plus-exclusive B2B features include: 

• Unlimited Custom Catalogs – Beyond the three-catalog limit on lower plans, Plus allows for unlimited catalogs to support large and varied customer bases. 
• Direct Catalog Assignment to Companies and Locations – Greater granularity in assigning pricing to specific company branches or shipping locations. 
• Partial Payments and Deposits – The ability to accept deposits or partial payments on large wholesale orders. 

Shopify has emphasized that the path from All Plans to Plus is seamless, no replatforming required, making it straightforward for growing merchants to scale up when they need more advanced capabilities. 

For small to mid-sized merchants who have been managing wholesale operations manually or through workarounds, this update removes a significant barrier. They no longer need to upgrade to Plus or invest in app subscriptions to get started with structured B2B selling. 

Merchants already on Plus remain unaffected in terms of feature access, they retain all existing capabilities, with the added benefit that the broader Shopify ecosystem is now more aligned around B2B commerce. 

For merchants at the early stages of wholesale, those getting occasional bulk orders, building their first few wholesale accounts, or exploring B2B as a growth channel, Shopify’s native features now provide a solid foundation to get started without additional cost or technical overhead. 

For merchants with established, high-volume, or operationally complex B2B businesses, native Shopify tools are a starting point, not an endpoint. Integration with ERP systems, CRM platforms, and advanced order management tools remains an important consideration for scaling wholesale effectively. 

Shopify’s decision to open B2B features to all plans signals a broader strategic intent: making wholesale commerce a standard part of the Shopify offering rather than a premium add-on. As B2B ecommerce continues to digitize, with buyers expecting the same self-serve, intuitive experience they get as DTC consumers, platforms that remove friction between wholesale and retail operations will have a clear advantage. 

The question for most merchants now is not whether to pursue B2B, but how to build the right infrastructure around it as their wholesale operations grow.