Challenges businesses face while managing B2B and B2C customers at the same time
Many companies find it difficult to manage B2B and B2C customers equally. If not done right, it affects customer satisfaction and overall business growth.
Platform Divide
The eCommerce or ERP platforms are incapable of handing B2B and B2C customers together.
Order Overlap
Orders coming in from multiple sources lead to the inability to differentiate unique entries.
Process Mismatch
Both B2B and B2C business processes demand an individual set of features and privileges. If not done right, it leads to unsatisfied customers.
Pricing Disparity
The pricing structure for B2B customers is way different than B2C customers.
Inventory Chaos
Inventory management becomes chaos if the orders and the associated warehouse stocks are not well organized.
Manual Sorting
Hours of human efforts are required to sort the B2B and B2C customers.
A leading brand dealing with rugs and home decor fabric designs worldwide. Established in 1998, Jaipur Living produces a wide collection of products, well known in the US, Canada, Mexico, and the Caribbean market.
Jaipur Living, too faced similar issues while managing their B2B and B2C customers, which hampered their customer experience and overall growth.
Collaborating with i95Dev
i95Dev experts conducted a thorough discovery session with their team to understand the platforms, business processes, customers, etc. An ERP integration was suggested where i95Dev implemented its Microsoft Dynamics NAV Connector to overcome the challenges.
Magento Capability
Firstly i95Dev’s team made them aware that Magento has 100% capacity to handle both B2B and B2C customers effectively.
Customer Enablement
Though the two types of customers required a different set of features, the need was to understand the ability of Magento to cater to these customers uniquely. i95Dev provided the necessary training to make the utmost use of the platforms involved.
Integration Gap
i95Dev experts suggested the challenges faced in pricing, order, and inventory management, were because of the lack of integration between Microsoft Dynamics NAV and Magento.
Seamless Integration
ERP integration with Magento with i95Dev’s Connector eliminated duplicate customer entries thereby reducing hours of manual work and eliminating human errors.
Custom Pricing
i95Dev Connector’s Customer Specific Pricing feature offered pricing by customers and item discount pricing. This feature solved the problem of assigning prices and discounts basis different customers, items, customers groups, and item groups. In addition to this, i95Dev also customized a pricing feature where discounts can be applied as salesperson Discount % or CSR Discount.
Order Sync
For order management, i95Dev provided a solution that allowed bi-directional sync of orders from Magento e-store to NAV and vice-versa. This resulted in keeping both the systems updated at one go therefore eliminating manual work, wrong, duplicate orders, and saving transport costs.
Advantages of collaborating
with us
Partnering with us means access to expert support, cutting-edge tools, and streamlined multi-channel solutions. We help you save time, reduce hassle, and grow your sales efficiently across all major platforms.
Customer Clarity
Easy management of B2B and B2C customers.
Experience Enhancement
Optimized B2B customer experience.
Order Segmentation
Differentiation between orders from multiple B2B and B2C sources.
Feature Customization
B2B and B2C specific features.
Operational Perfection
100% flawless operational efficiency.
Automated Precision
Close to zero human intervention with 100% accuracy and automation.
Do you also find it challenging to manage both your B2B and B2C customers? If yes, reach out to us today.
No need to lose your sleep over it.