It has been just over a few weeks since Google announced a major update to its mobile search algorithm, unofficially known as Mobilegeddon, and there has been quite a buzz about it. As more and more individuals use their mobile phones to surf the internet, the search engine giant had no option but to follow the trend.

Many enterprises are now trying to figure out the next step. Research suggests that about 60% of the world’s internet usage is from mobile devices. In addition, over 50% of Google’s searches originate from mobile devices. Thanks to these statistics, the leading search engine has not only considered mobile devices but also given them top priority.

What is the new update about?

Google’s new update to the mobile search algorithm changes the order in which websites are ranked when a search is performed on a mobile device (phone or tablet). Google now favors websites that optimize user experience across all screen sizes—mobile-friendly websites—by ranking them higher and penalizing those that do not.

But, are not all eCommerce sites mobile friendly?

Sadly, the answer is not a firm yes. While most eCommerce websites are mobile friendly, some are far from it. Until a few years ago, desktops and laptops dominated eCommerce, but things have changed rapidly. As technology evolved, smartphones and tablets took over.

While Google has always emphasized relevant and quality content, it is no longer just about that. You might have great content, but if it is not easy to consume on a mobile device, it loses value. Google has recognized this and made necessary changes. There is a dire need for websites to be responsive and/or mobile friendly.

So, what does this mean for eCommerce?

If your eCommerce store is not mobile friendly and you rely heavily on Google for traffic, you may soon see a drop in visitors. Websites that are not mobile friendly will be demoted in rankings.

For example, if your website was ranked 5 before the update, it might now fall to 8, 10, or lower. Your existing SEO strategies might be affected, and years of effort could be impacted.

However, if your eCommerce website is mobile friendly, your SEO strategies can remain effective. If not, there is still some time—Google indicates that the full impact of the algorithm may take a few months.

We at i95Dev create eCommerce websites that are responsive and mobile friendly. We use Magento as the eCommerce platform. Do you need a mobile-friendly website?

This has been a blog post on Google search ranking and responsive eCommerce stores. What are your thoughts? Share your feedback and suggestions in the comments below.