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August 26, 2013

How Real Time Integration can
Protect Your System’s Data Integrity

Author Archana Yenna
Category Blog | Integration |
You may already recognize the need for integrating your Enterprise Resource Planning (ERP) Application with your ecommerce store, but you should understand that not all integration methods are the same.
While some integration methods permit periodic updates to your online and in-store data portals, others allow you to disseminate product and organizational information in real time.  If you are using the powerful Magento platform to support your ecommerce operations, then real time integration with your ERP system can be seamlessly implemented.

What is Real Time Integration?

Real time integration is the automatic distribution and updating of data to all consumer and organizational data portals as soon as your enterprise acquires it.  This means that your in-store and online operations receive the most current product and operational information as soon as it becomes available.

Why is Real Time Integration Important?

Real time integration provides added accuracy and eliminates redundancy in your ERP system.  The ability to access the latest product, shipping, or availability information is a feature that will make the customer experience more enjoyable and limit costs due to returns and diminished customer loyalty. Real time integration also eliminates the need to manually correct outdated or inaccurate information, which can lead to errors. The importance of real time integration lies in its ability to eliminate incorrect data and the need for manual intervention.

To best understand how a schedule-based integration system works, consider the following scenario:

  • Consider how a customer may log into Ecommerce Site in an attempt to alter his or her shipping details. In a schedule-based system, this information is updated only when the ERP system is synced at the scheduled interval.  There is a lag between the input of customer preferences and the introduction of this information into the ERP system before both ends reflect the correct data.
  • If the ERP administrator modifies the same customer record at their end at some later point, then the ERP system must again wait until the next scheduled sync point before the ERP system possesses the latest and most accurate information.
  • Consider, however, if both the customer and the ERP administrator enter changes to the same customer record simultaneously.  At the next sync point, when the customer-initiated changes and the administrator-initiated changes there is a conflict which can produce inaccurate data at the e-commerce storefront, the ERP data system or both.

The following chart details how the conflict can produce errors on both ends:

Other disadvantages of non-real time integration include:  

  • Duplication of records
  • Diminished operational efficiency
  • Additional time and effort correcting errors
  • Manual intervention which is susceptible to errors
  • Diminished customer experience which can negatively impact customer loyalty, brand reputation and sales

In order to eliminate these issues, i95Dev has developed a real time integration solution that heightens efficiency, improves accuracy and strengthens your brand’s performance.

How Real Time Integration Works ?

Considering the potential conflicts that can arise from non-real time integration, it is easy to understand the advantages of real time integration. There is no risk of a data discrepancy in real time integration due to the immediate modification of data records. This instantaneous updating of information also eliminates any data duplicity/redundancy in real time integration.  To understand the advantages of real time integration, consider the following scenario:

  • A customer logs into Ecommerce Site to modify his or her shipping preferences.  Once this information is entered, it automatically and immediately is submitted to the ERP system, thus ensuring that the correct information is available at the storefront and within the enterprise network.
  • Shortly afterwards, an ERP administrator modifies the same customer record directly from the ERP system this updated information would get synced backed to Ecommerce ensuring authenticity of data at both ends
  • If, however, both the customer and the ERP administrator simultaneously enter changes to the customer record, the updated information input by the customer is transmitted to the ERP system before any relevant changes are transmitted from the ERP to the ecommerce portal.  Real time integration allows both ends of the system to sync simultaneously, thus delivering the latest information to the customer and the enterprise.

This is best illustrated in the following chart:

Other Advantages of Real Time Integration

  • Elimination of duplicate records
  • Elimination of conflicts between Ecommerce and ERP Systems
  • Elimination of need to manually correct errors
  • Reduces administration costs related to additional time and effort
  • Boosts productivity

How Can the i95Dev Real Time Integration Technique Help Your Company?

The i95Dev team is one of the industry’s most trusted authorities on integrating Ecommerce with ERP Systems. Our Point to Point real time integration technique allows your enterprise to utilize the most current information as it enters your network, whether it is from the customer, your suppliers or internal personnel. Our proven technique features greater flexibility and control to users while still maintaining a quick and easy implementation method.  Our real time integration solutions are hard coded using extensions which have been developed using proprietary code and techniques, thus delivering a robust and cost effective method.
For further information on our solutions please drop us a mail at or call us at 301.760.7499. We would be more than happy to analyze your requirements and provide you with the integration solution that best meets your needs and objectives.

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