Trail-Gear, Inc., founded in 2005, is a globally recognized leader in the design, manufacturing, and distribution of off-road products for hardcore rock crawlers, racers and trail enthusiasts.
With a collection of over 2,000 products for Toyota, Suzuki, Nissan, and Jeep vehicles as well as builder parts and universal products, Trail Gear’s vision is to be the world’s first choice in the off-road market through dedication to superior quality, service and value.
i95Dev engaged with the entire Trail-Gear team to listen and discover the challenges with day-to-day operations along with the longer-term initiatives. Extensive workshops with all departments and stakeholders concluded with a constructive and effective plan to rectify the ongoing problems. This helped Trail-Gear immensely by enabling them to better understand their own requirements while also making them aware of the equally immense potential of Magento and integration.
i95Dev has extensive experience within the Automotive OEM and Aftermarket industry. i95Dev was confident with moving Trail-Gear from a proprietary e-commerce product to Magento Commerce for the Trail-Gear e-commerce expansion.
Initially planning to develop the Magento 2 store in-house, Trail-Gear approached i95Dev to provide Magento GP integration. However, after their experience working with i95Dev during the discovery stage, Trail-Gear opted to work with i95Dev for the entire project – including Magento.
To make things more manageable, the entire project was broken down into multiple phases.
Trail-Gear is now relieved they are on a more flexible platform and confident to move their other two brands, All-Pro Off-Road (on WordPress) and Low Range Off-Road (on Magento 1), to the same Magento 2 store leveraging Magento’s multi-store functionality.
Trail-Gear’s marketing team also leveraged Magento’s marketing & promotion capabilities to target and drive promotional campaigns – something they desperately needed.
i95Dev continues to work with Trail-Gear to migrate & integrate their other two brands with their ERP system along with further automation and optimization for their business operations. In the words of Trail-Gear employees – Improvement is always possible!