Modernising Automotive Manufacturing Commerce with Digital Transformation, PIM, and Integration 

A leading automotive aftermarket manufacturer specializing in high-quality steering, brake, and suspension components. The company delivers reliable, performance-driven solutions for classic cars and trucks.

The company wanted to strengthen its digital presence with an eCommerce platform capable of delivering a seamless and flexible buying experience. 

• Their catalog included not only standalone parts but also bundled kits: 
• Fixed Kits – predefined bundles with fixed subparts. 
• Breakout Kits – configurable bundles where customers could replace subparts with alternatives. 
• Managing these recursive BOM (part-within-a-part) structures was a major challenge because most eCommerce, PIM, and ERP platforms did not support them. 
• Manual processes for pricing, order management, and inventory tracking slowed down operations and increased the risk of errors. 
• The lack of integration between their eCommerce store and backend MOM system limited visibility, reduced operational efficiency, and negatively impacted customer experience. 

i95Dev partnered with the manufacturer to deliver a comprehensive Adobe Commerce (Magento) solution integrated with their MOM system, addressing complex product structures and operational bottlenecks. 

Key features & customizations 

• Recursive BOM (Part-within-a-Part) Support 
  Enabled Adobe Commerce to manage both Fixed Kits and Breakout Kits and allowed customers to configure Breakout Kits by swapping subparts. 
• Dynamic Pricing Engine 
  Implemented custom pricing logic that honors distinct rules for Fixed Kits and Breakout Kits. Pricing rules from MOM are synced and final prices are calculated and displayed in real time. 
• MOM System Integration 
  Automated synchronization of products, kits, pricing, and inventory between Adobe Commerce and MOM, enabling accurate product data and streamlined order flows into the backend system. 
• Catalog & Product Management Enhancements: Optimized Adobe Commerce to efficiently manage CPP’s 80,000+ product catalog. 
• Improved categorization and search functionality for easier navigation. 
• Enhanced product detail pages to clearly display kit components and options. 
• Customer Experience Improvements 
  Introduced a dynamic kit configurator for Breakout Kits, modernized the storefront UI/UX, and simplified navigation so customers can find and personalize parts more easily. 
• Operational Efficiency Improvements 
  Automated key workflows to reduce manual intervention in product updates, pricing changes, and order processing—freeing CPP staff for higher-value activities. 

The manufacturer chose i95Dev because of its proven Adobe Commerce expertise, ability to solve complex B2B/catalog challenges (such as recursive BOM), and collaborative approach. i95Dev delivered a scalable, integrated commerce ecosystem aligned with the company’s growth goals.