September 5, 2020

Scale your eCommerce Business With BigCommerce ERP Integrations

Author i95Dev Marketing

The Covid-19 pandemic challenges have made online sales a significant portion of businesses’ revenue, and scaling up is becoming necessary to stay in the market. BigCommerce is one of the leading eCommerce website builders, and it comes with most of the built-in functionalities. Still, after you reach a certain point, ERP integrations become a necessity. You will encounter countless bottlenecks at various levels without them, be it inventory management or payment processing. In this article, we will discuss how you can scale up your business with BigCommerce ERP integrations and boost your revenues.

Among the top 1 million hosted eCommerce websites, BigCommerce is the fourth most popular platform.

How ERPs Help Scale Your Operations and Improve Profitability

As eCommerce businesses grow, they start facing difficulties in keeping up with the multi-channel marketing and operations. This includes the core business functions like inventory management, order processing, managing customers, and maintaining products across all channels that become virtually impossible to handle manually. Shipping and payments management also becomes severely affected if you don’t have a solution to hold all of these functions together and make them work in harmony with each other. It is advisable to go for BigCommerce ERP integration services to get the following benefits of BigCommerce ERP integrations:

Smooth Operations

They improve your operations by allowing you to synchronize product availability and process orders without manual data entries. You will be able to display real-time shipping rates using 3rd party app integrations for all leading logistics partners, including FedEx, USPS, DHL, and others. On the other hand, selling on Amazon, eBay, and Etsy will become effortless as the SKUs will be managed centrally. An integrated system’s robust automation capabilities allow you to target customers across all channels using advanced analytics to create discounts and product bundling strategies. Without automation, it would require endless working hours to complete the work, ultimately lowering your profitability. In the below image, we can see how the ERP framework improves the operational efficiency of your BigCommerce platform:

Automated Inventory and Order Management

ERP integration will allow you to optimize your eCommerce store by real-time inventory updates for all channels automatically. Thus, having updated product availability will save you from underselling and overselling. The inventory management system helps you maintain optimal inventory levels and make the right purchase decisions based on your sales and purchase prices. On the other hand, the order management system ensures that the product listing is up to date and helps coordinate shipment tracking and invoicing to provide great customer experience. This is achieved through bidirectional APIs that allow synchronizing data on a real-time basis.

Refined Customer Experience

The customer experience (CX) is refined significantly as your product catalog shows the correct availability of items as well as real-time shipping estimates to help your customers make the right decisions. You will be able to display the estimated shipping time and provide alternatives while being confident about order fulfillment. You can run advertisement campaigns, retargeting, cart abandonment emails, and customize your store for individual buyers with the help of CRM solutions and marketing automation platforms. ERP integrations also ensure that the downtime of one app doesn’t affect your overall operations. Lesser crashes and an intuitive interface will help improve your conversion rate.

Optimize Backend Processes
To keep the storefront running, synchronizing your backend application databases is a must. ERP integrations facilitate the bidirectional flow of data between all applications as a cluster. This optimized critical backend processes, including credit card purchase management, supply, delivery, return merchandise authorization (RMA), tax waivers, and SEO information. Your finances are also automated with accounting software integrations. Thus, the entire backend is optimized, which allows you to run marketing tactics like dynamic pricing and personalized offers with minimal human efforts.

Advantages of BigCommerce ERP Integrations

An ERP-powered BigCommerce store provides you with the following benefits:

  • Real-time synchronization between storefront and backend.
  • Safe and secure data transfer between applications within and outside the organization.
  • Accurate database management.
  • Saves working hours using complex automation workflows.
  • Sustainable scalability for your business model to meet the demand fluctuations easily.
  • Improved resource utilization rate and revenue.

You can choose from either of the below mentioned ERP software to scale your BigCommerce store:

  • Microsoft Dynamics 365
  • Microsoft Dynamics NAV/AX/GP
  • SAP Business One
  • Intuit QuickBooks
  • Sage 100

Summing Up

No doubt that BigCommerce is a great platform, but to utilize it to its maximum, you will need an ERP integration to orchestrate different processes and functions to work in close coordination. At i95Dev , we have a dedicated team of technocrats and business process experts that build an end-to-end solution to meet your business requirements.
How i95Dev helps businesses scale their eCommerce stores using BigCommerce ERP integrations solution:

  • Find the right ERP system.
  • Automate all operational processes.
  • Integrate apps, data, and functions.
  • Generate analytics and insights.
  • Optimize and maintain.

We hope that you find this article on scaling up your BigCommerce store using ERP integrations helpful.

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