May 18, 2012

Converting Your
Visitors Into Buyers

Author Stalin Cruz
Category Blog | eCommerce |
With only 2 percent of internet shoppers actually completing the sale when they browse an eCommerce site, the importance of eCommerce conversion is becoming a widely popular notion. While there are a wide variety of tactics that we use to promote your site to get the visitors to your site, it is important to understand how to get those visitors to become paying customers even after they leave your site.

Today it is simply not enough to have a website and even the best marketing tactics to get customers to your site. The average customer stays on a website for a very short time, typically only a few seconds. So unless you have captured their attention enough in those few seconds, they will move on to other sites. A large number of customers even add products to their cart but never complete the sale. Using the proper tactics to turn those browsers or maybe buyers into buyers is the key to your website’s success.

So what is the magic potion that turns browsers into buyers? Simply put, it is remarketing. What this means to you is that once we have done our job and got the customers to your website, there needs to be a way to remarket them once they leave, a way for your company to stay at the forefront of their mind as they continue to browse the internet. This is done by having your ads displayed while visitors go to other websites.

There are a variety of ways to have your ads displayed. You can choose to promote the exact product each person was viewing or you can promote similar products, your company as a whole or anything else that you choose. As people browse other websites, your ads will be within their view, whether they are static ads or ads that constantly change, you will always be at the forefront of their mind – reminding customers of your presence.

Remarketing does not have to take place just while customers are shopping; it can occur while they check their email or do various other things on the internet. It does not really matter what they are doing at the time, what is important is that your company and brand name is constantly out there in the forefront of people’s minds – reminding them of their interest and coaxing them to come back and complete the sale.

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