According to eMarketer, the world ecommerce market is growing at more than 15% a year and expected to touch $1.6 trillion by 2016. That means your company needs the tools and services to compete with 15% more competition each year, and the most important tools in your arsenal should be a robust Enterprise Resource Planning (ERP) system coupled with the ecommerce system.

Imagine if your ecommerce platform is not integrated with ERP system—you will end up investing a lot of time manually entering data from multiple channels, creating silos of information, and missing out on several benefits of an integrated system. Now imagine getting the e-commerce data directly from your ERP system without any human interaction, saving time and effort.

Here are a few reasons integrating ERP to an e-commerce site makes sense:

• Business Benefits

  • Informed Sales: One of the most common customer service problems is slow response to customer issues and complaints. Integration helps monitor customer cases from a central system, ensuring timely responses.
  • B2B Customers: Traditionally ecommerce is associated with B2C, but with ERP integration (Advanced Quotation, B2B shipping, Sales Literature modules), retailers can extend capabilities to B2B customers.

• Operational Benefits

  • Consistent Product Information: Integration ensures consistent product, customer, and inventory data across all channels, reducing operational costs and improving customer experience.
  • Improved Inventory Management: ERP integration keeps inventory updated across warehouses and suppliers, preventing overselling and improving customer satisfaction.

To know more about other benefits under categories like business benefits, operational benefits, informed decision making, and better customer service, click here to download our eBook on Reasons for ERP & eCommerce Integration.