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December 23, 2014

PIM Features that can
boost your eCommerce

Author Chris Wilson
Category Blog | eCommerce |
Customers today expect rich data and images to make purchase decisions across all available channels. And with increased number of channels, it is quite common for your product information to become increasingly dispersed across departments, employees or systems. Data saved in several independent silos are difficult to manage and can impact your customer’s experience. Moreover, as a merchant you need to have a holistic view of information to analyze and make mission critical decisions. To cater to both, the following PIM features help to boost your ecommerce by enabling product data communion and synchronization across multiple systems:
Also Read Role of PIM Systems in E-commerce Ecosystem

Data Management

It is more than just product creation, data validation and process management; PIM offers a centralized databank for managing product information and digital resources. Data models allow you to manage product classification, attributes, hierarchies and relationships.

Catalogue Management

PIM provides a competent catalogue management that allows you to create catalogues in various forms quickly. It gives access to up to date information anytime; thanks to electronics catalogues fed from the centralized databank, helping businesses to save time and money.

Data Quality

An effective PIM assures good data governance. It establishes business guidelines, structured policies and processes for managing data across functional groups. It ensures data quality and channel consistency while importing and managing master data from external systems to PIM. In a nutshell, it helps monitor data consistency and keeps everyone aligned around same business goals.

Omni-channel capabilities

Customers look to buy products from a channel they desire; most importantly they expect to have the same experience across all these channels. PIM allows you to stand on customer expectations with a robust framework that delivers contents, pictures, videos, and customer reviews seamlessly regardless of the channel they are using.

Forward and Backward integrations

PIM supports both B2C and B2B environments by synchronizing with suppliers and trading partners and importing processes for the integration of external catalogs or other systems. It communicates among manufacturers, suppliers, distributors, retailers and customers and guarantees right information to the right people.


PIM nurtures data available in centralized repository; analyze past data and deploy new product assortments and adjust inventory. It helps in generating effective reporting on resources.

Internationalization and localization

PIM supports your ecommerce business for multiple locations, multiple languages, and multiple websites. It allows a single web application to offer its content in languages and formats custom-made to the audience.
Also Read Magento Integration Series: Integrating Magento with PIM

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