B2B Customers Self-Service Portal
Challenges B2B businesses face while managing B2B buyers online
B2B brands are slowly moving towards eCommerce, which needs improvement. Though the businesses are transitioning to an online method, the way B2B merchants conduct business has changed, and so has the B2B buyer behavior and expectations.
A poor online B2B portal with maximum dependency on the sales reps to complete a purchase, negatively impacts the buyer.
The traditional rounds of quotations and approvals are not so productive and are time-consuming.
The pandemic effects are here to stay, and not many B2B buyers are willing to purchase in person.
The waiting time to connect to a sales representative encourages B2B buyers to consider other buying options.
eCommerce platforms fail to offer B2B-specific features as they are built to be B2C-centric originally.
B2B buyers find it challenging to get the final price payable due to complex pricing structure.
The brand that faced the same challenges
A Berkshire Hathaway Company has been the world’s most trusted uniform manufacturer for public safety since 1842. Based in Cincinnati, Ohio, the B2B & B2C company deals with standardized men’s uniforms, developed for the first time in American history for more than 175 years.
Fechheimer had an online store. However, it was only equipped to showcase the huge product catalog it inherited for years. They lacked a full-fledged eCommerce store for doing business and, most importantly, a B2B self-service-oriented portal.
Collaborating with i95Dev
i95Dev’s B2B and eCommerce experts conducted a step-by-step discovery session and found many loopholes resisting their growth. The project was completed in 3 phases where i95Dev suggested:
B2B and B2C Magento eStore development, where top eCommerce functionalities were implemented.
Secondly, i95Dev integrated Dynamics AX ERP with the newly developed Magento stores.
Fechheimer followed a very complex pricing structure which made it difficult for B2B buyers to get the actual price payable. i95Dev customized the Magento pricing feature and displayed the final price payable on the cart page. The feature auto-calculates the final price according to the customer ID ( based on the privileges of being a loyal customer, first-time buyer, order quantity, shipping address, etc.).
i95Dev developed smart eCommerce features like order edits, backorder cancellations that allowed customers to edit orders after they placed, cancel the complete or partial order, etc.
Considering Dynamics AX ERP’s curtailed usage in the market and its limitations on updated features and functionalities, for best results, i95Dev suggested an ERP switch to Microsoft Dynamics 365 Finance & Operations as the best fit for Fechheimer’s newly developed Magento stores.
Collaborating with i95Dev
i95Dev’s B2B and eCommerce experts conducted a step-by-step discovery session and found many loopholes resisting their growth. The project was completed in 3 phases where i95Dev suggested:
B2B and B2C Magento eStore development, where top eCommerce functionalities were implemented.
Secondly, i95Dev integrated Dynamics AX ERP with the newly developed Magento stores.
Fechheimer followed a very complex pricing structure which made it difficult for B2B buyers to get the actual price payable. i95Dev customized the Magento pricing feature and displayed the final price payable on the cart page. The feature auto-calculates the final price according to the customer ID ( based on the privileges of being a loyal customer, first-time buyer, order quantity, shipping address, etc.).
ERP integration with Magento with i95Dev’s Connector eliminated duplicate customer entries thereby reducing hours of manual work and eliminating human errors
Considering Dynamics AX ERP’s curtailed usage in the market and its limitations on updated features and functionalities, for best results, i95Dev suggested an ERP switch to Microsoft Dynamics 365 Finance & Operations as the best fit for Fechheimer’s newly developed Magento stores.
Advantages of Collaborating with us
Fechheimer’s B2B customers are happy with the new self-service B2B buying portal, which needs close to zero human intervention.
Magento B2B and B2C stores gave the brand a new face in the highly digitalized world.
The ERP integration and upgrade lead to increased productivity by automation.
