Online retail operations continue to grow by leaps and bounds, making it abundantly apparent that retailers of all sizes need to not only be online but also be creative with their strategies. It is no longer simply a decision between a brick-and-mortar store and an eCommerce store; there are many channels to choose from, making it necessary for any retailer that wants to remain competitive to jump on board.
Consumers want a complete shopping experience with the ability to access a retail operation through different channels, including smartphones, social media platforms, and online stores. In order for retailers to stay connected and consistently updated, they need a software solution that keeps them up to date.
Today, this solution is called “Next Gen RMS” (Working Title), the newest version of Microsoft Dynamics RMS for small and medium-sized businesses. Next Gen RMS is built on the same code base as Microsoft Dynamics AX, offering the SMB retail market the advantages of AX without the unnecessary features and is likely to be released near the end of this year.
A Seamless Integration
Next Gen RMS helps integrate a brick-and-mortar store, eCommerce operation, and other channels, such as mobile or social shopping, so that all aspects of a company’s operations remain synchronized. Just how can Microsoft Dynamics work in both the physical and eCommerce worlds?
In the physical world, it can make retailers more mobile. They are no longer stuck behind the cash register. They can be equipped with tablets that allow them to move around the store, interact with customers, and have answers to all their questions at their fingertips.
In the eCommerce world, Next Gen RMS can manage the entire web storefront, handle order processing, and implement advanced search features, providing retailers with a consumer-friendly website that customers enjoy shopping on.
Visibility Throughout the Company
Retailers, both small and mid-sized, can now access all their information from anywhere. The 100 percent connectivity they experience throughout every channel, including social, mobile, and online sales, enables retailers to expand their operations without having to worry about providing incorrect pricing or inventory information.
All transactions are handled in real time and updated across every system, allowing everyone to be more productive and organized. In addition, retailers can create personalized promotions, specials, or discounts for a target group or all customers and send them at the appropriate time to increase sales.
Go Beyond the Single Shop
It is no longer acceptable to offer your products only through a brick-and-mortar store or online store. Consumers want to be able to access your information and products from their phones, tablets, social media platforms, and computers.
They want to use their phones to navigate to your store or even navigate around your store while looking for a specific product. If the product is not in stock, they want to be able to order it on their phone or at a kiosk in the store and receive the same level of service and satisfaction.
They also want to receive personalized specials and sales that entice them to visit your store and make a purchase.
Manage All Channels from One Place
Now it is possible for retailers to operate across multiple channels, pleasing the most demanding customers by being available wherever they want. All of this is possible without overwhelming retailers with information, losing orders, quoting incorrect prices, or providing inaccurate inventory information.
Everything is updated at the same time, allowing retailers to manage their entire system from one program. This means they can operate more efficiently and productively while giving consumers the service they desire, wherever they want it.
Next Gen RMS is the way to break into omnichannel retailing and become a leader in the industry.
