Winter is coming—no, we are not referring to the winter from Game of Thrones, but the craziest and most awaited time of the year for retailers. With winter comes the holiday shopping season that most retailers plan for all year long. According to a survey commissioned by Channel Advisor, 74% of retailers said that 20% or more of their annual sales come during the holiday season.

There are two key reasons behind this surge: (1) the festive season itself and (2) the attractive deals and promotions brands offer during this limited period. Consumers often postpone purchases to take advantage of these bargains. But with every business offering promotions, how do you stand out? Below are a few campaign ideas to help you get noticed and drive sales.

Campaign 1 – Start with Your Employees

Businesses often invest heavily in external marketing channels while overlooking their employees. Start with them—create custom promotions and encourage employees to share them with their network. Reward them for successful conversions. Their reach might be larger than you think.

Campaign 2 – Do Not Forget Your Loyal Customers

Make loyal customers feel special by giving them early access to holiday offers. Allowing advance orders improves customer loyalty, helps manage inventory, and reduces peak-time pressure.

Campaign 3 – Build a Holiday Gift Guide

“What should I gift?”—a common dilemma. Analyze trends, evaluate your inventory, and create a curated gift guide. Make it easy for users to purchase directly from the guide.

Campaign 4 – Offer an Irresistible Deal

Everyone loves a good bargain. Offer compelling deals such as free shipping, next-day delivery, or buy-one-get-one offers. Creative promotions can significantly boost conversions.

Campaign 5 – Creative Product Packaging

Packaging plays a major role in customer perception. Offer creative gift wrapping to enhance the experience. This is especially valuable during the busy holiday season when convenience matters.

Campaign 6 – Keep the Excitement Alive with Daily Deals

Stagger deals across multiple days to keep customers engaged and returning. This also helps manage inventory and fulfillment more efficiently.

Campaign 7 – Build Anticipation with Offer Previews

Popular brands like Best Buy and Costco use previews to build excitement. Giving customers a sneak peek helps them plan purchases in advance.

Campaign 8 – Bring Customers Back with Future Offers

Don’t let engagement end after the holiday season. Offer incentives like discount codes, free samples, or future deals to convert first-time buyers into loyal customers.