In today’s competitive markets, you are bound to face stiff competition and B2B markets are no different. Managing a B2B eCommerce pricing strategy is one of the major problems faced by many key players in the market. The pricing strategy can differ based on customers, type and value of the purchase and so on. The key role in such cases is played by the eCommerce platforms, as these platforms must be capable of handling such complex pricing use cases.

Here are a few such strategies that most B2B players intend to use online.

• Limited Period Pricing: B2B eCommerce businesses have several types of customers and need to offer different prices accordingly. Automating pricing based on time or date is crucial.
• Promotional Strategies: Strong promotional strategies should be easy to configure on your eCommerce platform and easily visible to customers.
• Value-based pricing: Pricing varies based on customer value and purchase size. Managing this at scale can be complex without automation.

To overcome these challenges, you can simplify your processes using Microsoft Dynamics GP Extended Pricing Integration on Magento.

Microsoft Dynamics GP offers two pricing options: Standard Pricing and Extended Pricing. Based on your business needs, you can choose the most suitable option. Extended Pricing enables the following capabilities:

• Date-specific pricing: Set pricing for a defined period. Once the duration ends, prices revert automatically.
• Promotional pricing: Run short-term promotions with reduced pricing to attract customers and increase product awareness.
• Value-off pricing: Offer free or discounted items on bulk purchases, a common strategy in B2B.
• Value-based pricing: Adjust pricing based on market demand or seasonal trends.

We at i95Dev have successfully implemented Microsoft Dynamics GP Extended Pricing Integration for a leading B2B company in Canada in the traffic safety industry. The company had a complex pricing structure and faced challenges in communicating offers to customers.

Customers had to contact support teams to learn about discounts, which led to missed opportunities. To solve this, our integration enabled automated pricing updates across Magento, improving customer experience and operational efficiency.

Our Unique Method of Integration

We developed an Extended Pricing Integration module for Magento and Dynamics GP that syncs all pricing data. Any updates made in Dynamics GP are automatically reflected in Magento through the i95Dev Connector.

Benefits of Extended Pricing Integration

• Drives more traffic through seasonal discounts and offers
• Enables customer-specific pricing to increase loyalty and lifetime value
• Encourages repeat purchases and higher average order value
• Promotes bulk buying through tiered pricing strategies
• Allows differentiated pricing for competitive advantage

Your marketing team is already working hard to drive growth—Extended Pricing Integration enhances their efforts by simplifying pricing management and boosting campaign effectiveness.

i95Dev has a proven track record of delivering successful Microsoft Dynamics GP integrations for leading companies. To learn more about extended pricing and our integration solutions, please contact us.