Understanding BigCommerce 2024 Pricing and TCO for an eCommerce Store
Starting an online store with BigCommerce is an exciting venture. As with any significant business decision, understanding the pricing of BigCommerce and the total cost of ownership (TCO) is crucial for planning and budgeting effectively.
The TCO includes all costs associated with owning and operating a BigCommerce store throughout its lifecycle. In this blog, we explore plans, pricing, and cost components to help you evaluate your investment.
What is BigCommerce?
BigCommerce is a user-friendly, customizable eCommerce platform offering features like multi-storefront and Google Shopping integration. It supports businesses of all sizes with strong product management, SEO tools, and marketing capabilities.
It competes with Shopify, WooCommerce, and Adobe Commerce by offering lower transaction fees and built-in features. It also provides a 15-day free trial.
The BigCommerce Pricing and Plans
BigCommerce offers four plans: Standard, Plus, Pro, and Enterprise.
| Details | Standard | Plus | Pro | Enterprise |
|---|---|---|---|---|
| Pricing (Monthly) | $39/m | $105/m | $399/m | Custom |
| Pricing (Annual) | $29/m | $79/m | $299/m | Custom |
| Sales Limit | <= $50,000 | <= $180,000 | <= $400,000 | > $400,000 |
Total Cost of Ownership Factors
- Subscription Plans
- Design & Development
- Hosting & Security
- Apps & Integrations
- Payment Processing
- Maintenance & Support
1. Subscription Plans
BigCommerce plans come with monthly or annual pricing and zero transaction fees.
2. Design & Development
- Themes: $150–$300 for paid themes
- Development: $25,000–$50,000 for default store
- Custom Work: $50–$200/hour
3. Hosting & Security
- SSL certificates
- Security tools
- Reliable hosting included
4. Apps & Integration
BigCommerce offers 600+ apps across marketing, analytics, and integrations.
- Marketing tools
- ERP & payment integrations
- Customer support tools
5. Payment Processing Fees
- 2.9% + $0.30 per transaction (approx.)
- Gateway monthly fees (if applicable)
6. Maintenance & Support
- Technical maintenance
- Customer support
- Software updates
7. Domain Costs
- $10–$50/year domain cost
- Privacy protection extra
8. Operational Expenses
- Shipping & logistics
- Fulfillment services
- Inventory storage
9. Marketing & Advertising
- SEO & content marketing
- PPC campaigns
- Email marketing tools
10. Miscellaneous Costs
- Legal compliance
- Accounting & taxes
Conclusion
The total cost of ownership for a BigCommerce store goes beyond initial setup. By evaluating all cost components, you can plan effectively and ensure long-term growth.
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