Challenges B2B businesses face while managing B2B buyers online
B2B brands are slowly moving towards eCommerce, which needs improvement. Though the businesses are transitioning to an online method, the way B2B merchants conduct business has changed, and so has the B2B buyer behaviour and expectations.
Sales Friction
A poor online B2B portal with maximum dependency on the sales reps to complete a purchase, negatively impacts the buyer.
Delayed Conversion
The waiting time to connect to a sales representative encourages B2B buyers to consider other buying options.
Inefficient Procurement
The traditional rounds of quotations and approvals are not so productive and are time-consuming.
Feature Mismatch
eCommerce platforms fail to offer B2B-specific features as they are built to be B2C-centric originally.
Digital Shift
The pandemic effects are here to stay, and not many B2B buyers are willing to purchase in person.
Pricing Ambiguity
B2B buyers find it challenging to get the final price payable due to complex pricing structure.
A Berkshire Hathaway Company has been the world’s most trusted uniform manufacturer for public safety since 1842. Based in Cincinnati, Ohio, the B2B & B2C company deals with standardized men’s uniforms, developed for the first time in American history for more than 175 years.
Fechheimer had an online store. However, it was only equipped to showcase the huge product catalog it inherited for years. They lacked a full-fledged eCommerce store for doing business and, most importantly, a B2B self-service-oriented portal.
Collaborating with i95Dev
i95Dev’s B2B and eCommerce experts conducted a step-by-step discovery session and found many loopholes resisting their growth. The project was completed in 3 phases where i95Dev suggested:
Smart Orders
i95Dev developed smart eCommerce features like order edits, backorder cancellations that allowed customers to edit orders after they placed, cancel the complete or partial order, etc.
Dynamic Pricing
Fechheimer had a complex pricing model that confused B2B buyers. i95Dev customized Magento to auto-calculate and display the final price based on customer-specific factors like loyalty, order quantity, and shipping address.
ERP Upgrade
Due to Dynamics AX ERP’s limited usage and outdated features, i95Dev recommended switching to Microsoft Dynamics 365 Finance & Operations. This ensured better compatibility and performance for Fechheimer’s new Magento stores.
ERP Integration
Secondly, i95Dev integrated Dynamics AX ERP with the newly developed Magento stores.
Store Development
B2B and B2C Magento eStore development, where top eCommerce functionalities were implemented
Advantages of collaborating
with us
Partnering with us means access to expert support, cutting-edge tools, and streamlined multi-channel solutions. We help you save time, reduce hassle, and grow your sales efficiently across all major platforms.
Autonomous Purchasing
Fechheimer’s B2B customers are happy with the new self-service B2B buying portal, which needs close to zero human intervention.
Digital Reinvention
Magento B2B and B2C stores gave the brand a new face in the highly digitalized world.
Automated Efficiency
The ERP integration and upgrade lead to increased productivity by automation.
Customer Magnet
Fechheimer is topping the game of customer satisfaction and successfully attracting more customers than ever before.
Are you too finding it challenging to provide B2B customers an efficient self-service buying portal? If yes, reach out to us today.
No need to lose your sleep over it.