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April 8, 2013

Benefits of Hybrid
Mobile App Development

Author Jeremy Meyer
Category Blog | Mobile |

Mobile app development has become crucial for almost every business to satisfy the needs of the sophisticated consumer. While everyone is in agreement that mobile apps are the wave of the future, what they do not agree on is the method for development. Some wholeheartedly back the HTML5 application development, while others still want native mobile apps for each operating system.

The Compromise
A compromise many businesses are quickly embracing is the hybrid mobile app or the combination of an app with native capabilities and some of the tendencies of HTML5. This gives businesses the best of both worlds; they can provide users with the flawless design and usability they desire, while avoiding the need to create a new application for each operating system.

How It Works
The hybrid application relies mostly on the use of the web to obtain its data but does contain some standard native application uses. Users have access to web content while using the app, but some of the capabilities still need to come from the native application. Users want an application that offers the best of both worlds without looking as if it is being viewed in a web browser.

Why Hybrid?
The main reason many companies are turning to hybrid mobile app development is the ability to incorporate native capabilities into the app, including the use of the user’s camera or address book. An app that is strictly web based cannot access these features, putting restrictions on Mobile App Development.

Updates are also made easier with hybrid apps. There is no longer the need to go to the app store and go through all the necessary steps to obtain the update. This enables businesses to push the update through, especially when it is something important, such as a security issue, without forcing customers to go through the app store.

The Benefits
There are many benefits to grasping onto the latest technology of hybrid mobile app development including:

  • Easier and less expensive development
  • Multiple uses across many platforms
  • Keep some native functions
  • The ability to use the native features, as well as web features, in one app
  • The ability to use the app offline

If you are interested in learning more about hybrid mobile app development to see how your company can benefit, email our experts at

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