Third-party platforms, including Amazon, eBay and Rakuten, have offered retailers with instant access to millions of visitors, as well as increased their ability to promote products, build exposure and market their business.

While selling through a website alone can be effective in time, utilizing other tools becomes important to the success of any online retailer. Choosing third-party marketplaces to conduct your business also gives you instant credibility with potential customers.

Why Are Third-Party Platforms So Attractive?

Buyers love using third-party platforms because they gain access to a wider selection of products. They can also trust the name of the platform, trusting their products will be delivered as promised. Third-party sites are beneficial for the sellers as well. These sites are easy to use and give sellers instant access to a much larger customer base. Sellers are always looking for ways to market over multiple channels to reach the greatest number of customers. If retailers and other merchants start out on the larger, more established marketplaces, such as Amazon and eBay, they will quickly become accustomed to using these sites and can expand even further online.

Let’s Analyze the Major Marketplaces

What are the advantages of using Amazon to sell?

• Utilize the tools that allow you to create a seamless shopping experience for your customers.
• Ship your inventory to Amazon in bulk and allow them to handle the customer shipping, known as “Fulfillment by Amazon.