Channel
Conflict
Selling direct can alienate your dealer and distributor network. Without a smart strategy, you risk losing the partners who built your business.
Shared
Inventory
Managing a single inventory pool across B2B orders, DTC sales, and dealer fulfillment without overselling or stockouts is a real-time challenge.
Dealer-Protected Pricing
Your DTC prices must be carefully positioned to not undercut dealer territories or contractual pricing agreements that protect your network.
ERP
Limitations
Legacy ERP systems weren’t designed for DTC velocity. Real-time sync, order routing, and pricing logic require custom integration work.
Separate
Catalogs
B2B and DTC customers need different catalog views, pricing tiers, and product experiences — managed cohesively from a single platform.
Unified Order Management
Orders from dealers, distributors, and DTC consumers must flow into a single OMS with the right routing, SLAs, and fulfillment logic.
Adobe Commerce (Magento) — Enterprise B2B + DTC
Shopify Plus — Rapid DTC for Mid-Market
ERP-to-Commerce Connectors
Product Information Management + OMS
Not sure which platform is right?
.Whether you’re launching your first DTC channel, modernizing a dealer portal, or unifying B2B + DTC commerce, we’ll help you choose the right path.
Trusted by Industry Leaders Like Fechheimer
For more than 175 years, Fechheimer, a Berkshire Hathaway company and maker of the iconic Flying Cross brand, has been a trusted manufacturer serving public safety, military, and law enforcement markets.
To modernize its digital operations and support both B2B and D2C growth, Fechheimer partnered with i95Dev to build integrated Adobe Commerce storefronts and connect them with Microsoft Dynamics ERP. The result was a scalable, self-service digital experience that improved efficiency, streamlined order processing, and enabled long-term growth.
Real Results. Proven Success
Unified B2B and D2C commerce operations
Automated pricing, inventory, and order management
Improved customer and dealer experience
Increased scalability and operational efficiency
Learn how Fechheimer modernized its operations and enabled scalable B2B and D2C growth with i95Dev.
Ready to Go Direct to Consumer?
i95Dev has helped industrial brands launch DTC channels that grow revenue, protect dealer networks, and deliver real ROI. Let’s build yours.
Talk to an i95Dev manufacturing commerce specialist. We’ll assess your current setup and map a path to unified B2B + DTC commerce without disrupting your distributor network.