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Launch or grow your wholesale eCommerce channel 

Get more business customers ordering online and make every reorder faster, so your sales team spends less time keying orders and more time growing accounts. 
Discuss your wholesale growth plans
Find your starting point
Modern Wholesale E Commerce Updated

What a good wholesale buying experience does 

Grows revenue

by letting more customers order whenever they need to 

Makes ordering easy

with the buyer’s own catalog, prices and terms

Brings buyers back

with order history and one-step reorders 

Trusted by 450+ teams navigating ERP–eCommerce complexity 

Fechheimer
Fechheimer

Where is your wholesale channel today? 

Start with a short checklist. It shows which decisions and gaps matter most before you change anything. 

For DTC Brands 

Launching or expanding wholesale? 

Find out what you need to decide before launching digital wholesale, from retailer approval and business pricing to minimum orders, payment terms and repeat purchasing. 

Take the Wholesale Launch Readiness Checklist → 

For Distributors and Manufacturers 

Already selling wholesale? 

Find out how easy it is for your customers to discover products, access their account, place orders and reorder without unnecessary sales or email interactions. 

Take the Wholesale Expansion Readiness Checklist → 
DTC BRANDS ENTERING WHOLESALE 

Serve retailers without building another manual sales process 

Your DTC store was built for one shopper buying one item at retail price. Retailers buy differently. Build a wholesale experience that handles retailer onboarding, business pricing and repeat orders, so new accounts don’t turn into email threads and spreadsheets. 

Retailer approval 

Decide who can buy wholesale, what you check and how quickly a new retailer gets access

Business catalogs 

Show approved retailers the products, case packs and assortments meant for them, not your full DTC range.

Wholesale pricing 

Keep wholesale prices visible only to signed-in buyers, with tiers or account pricing where you need them.

Minimums and quantities 

Set order minimums and case-pack quantities so carts arrive ready to fulfill.

Payment terms

Let approved accounts check out on terms such as net 30, within the credit limits finance sets.

The next order

Plan how a retailer reorders a best-seller in minutes, without waiting for a sales rep.

A Buying Situation 

A boutique retailer wants your new collection in three colors and four sizes, in case packs of six.

On a DTC store, that is twelve product pages and twelve cart edits, at retail prices, with no terms. In a wholesale experience, the buyer signs in, sees their price, fills a size-and-color grid in one view, meets the minimum and checks out on net 30.

For the retailer

Orders when it suits them, with the right price and terms.

For your business

New accounts start ordering without adding sales headcount or manual order entry.

ESTABLISHED WHOLESALE BUSINESSES 

Get more of your customers ordering online

You have a portal, but many orders still arrive by email, phone or PDF. Business buyers switch to self-service when it is faster than calling their rep. That means easy product discovery, accurate account information and reorders in a few clicks. 

Product discovery

 Buyers find parts by SKU, spec or their own part number, not only by browsing categories. 

Account access 

 Every buyer at a customer gets a login, with the roles and approvals their company needs. 

Accurate pricing and availability

 Contract prices and stock match what the rep would quote, so buyers trust what they see.

Order history 

Buyers see every order, however it was placed, with status, shipments and invoices.

Quick reordering

Reorder a past order, a saved list or a pasted list of SKUs and quantities in one step.

Customer adoption

Your sales team invites buyers, shows them the portal and moves routine orders online.

A Buying Situation 

A contractor’s purchasing manager needs last month’s order again, with two quantities changed. 

Today they email the rep, who re-keys it and confirms pricing the next day. With a good portal, they open order history, click reorder, adjust two lines, see their contract price and stock by warehouse, and submit in under five minutes.

For the buyer

No waiting for a reply to place a routine order.

For your sales team

Less order entry, more time for new accounts and larger deals.

WHERE INTEGRATION FITS 

Buyers only trust what they see if it matches your ERP 

The wholesale experience is only as good as the data behind it. i95Dev connects your eCommerce platform to your ERP so the details buyers depend on stay accurate.
We recommend a platform only after looking at your requirements: your catalog, pricing rules, buyer workflows and ERP. Depending on those, the right fit may be Adobe Commerce, Shopify or BigCommerce, or improving the platform you already have. 

Icon ICON Dynamic Pricing

Customer-specific prices 

The price a buyer sees is the price they’re invoiced.

Icon ICON Inventory Management

Inventory by location 

Fewer back-orders and fewer “is this in stock?” calls. 

I95 Dev Web Icon CreditLimitsSync

Credit limits and terms

Terms checkout works without finance checking each order. 

Icon ICON Streamlined Order Fulfillment

Orders, shipments and invoices

Web orders flow into the ERP; status and history flow back. 

Not sure where your ERP data stands? Both checklists include questions on pricing, inventory and order sync. 
Launching wholesale: Take the Wholesale Launch Readiness Checklist →  Already selling wholesale: Take the Wholesale Expansion Readiness Checklist → 

CUSTOMER STORY 

Bombora Supplies:
trade buyers now see the same price and stock online that the ERP holds 

The Problem 

Bombora supplies barista tools, brewing equipment and café essentials to cafés, roasters and distributors across Australasia, Asia and North America. Its online store ran separately from Microsoft Dynamics NAV. As a result, trade pricing, contract discounts and stock across its Australian and North American warehouses didn’t always match what buyers saw online.

The Change 

i95Dev connected Adobe Commerce to Dynamics NAV so the ERP drives the B2B portal: 

  • approved-account onboarding
  •  customer-specific and tier pricing 
  • shared catalogs built from each buyer’s agreement 
  • warehouse-level stock that accounts for kits and assemblies 
  • AUD and USD storefronts 
  • two-way order sync 

The Outcome 

Trade customers consistently get their correct contract price. Overselling risk is down, and the team does less manual reconciliation between the store and the ERP.

Read the Bombora story
Discuss a similar challenge

Turn your wholesale plan into a buying experience

Whether you’re opening wholesale to your first retailers or moving existing customers online,
we’ll map your goals to the buying experience, capabilities and ERP setup that support them. 

Discuss your wholesale growth plans

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