I95DEV CONNECT – ERP–COMMERCE TRANSFORMATION

Magento and Microsoft Dynamics GP Integration

Your Magento store is live and customized.

Now connect it to GP without rebuilding what already works.

i95Dev Connect syncs orders, customers, products, pricing, inventory, and financials between your Magento store and Dynamics GP systems.

It works with your existing Magento extensions and customizations – not a rip-and-replace. It also supports current GP environments while keeping future ERP or platform decisions on your terms.

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450+

ERP-eCommerce Implementations

200+

Integration Touchpoints

B2B & B2C

Advanced Workflows Supported

25+

Years in the Business

Supports

GP 2010

GP 2013

GP 2015

GP 2016

GP 2018

GP 18.2

GP 18.3

GP 18.4

GP 18.5

Trusted by Enterprises Across Industries

Fechheimer

THE REALITY OF RUNNING MAGENTO + GP

You built a Magento store that works.
The problem is what happens after checkout.

Magento gives you flexibility and control that platforms like Shopify can’t match. But all that flexibility stops at the edge of your ERP. What happens to the order once it’s placed?
For most Magento stores running Dynamics GP, the answer involves integrations that break on updates, or middleware that nobody on the team fully understands anymore. The store looks modern. The back end is held together with duct tape.

Sound familiar?
Many Magento teams have attempted GP integration themselves — a custom script, a community extension, or a freelancer build. These often work initially, then quietly degrade with every Magento or GP update. The real cost isn’t the original build. It’s the ongoing maintenance, the unexpected breaks, and the orders that fall through the gaps.

Pressure to modernize

Magento and Dynamics GP businesses face growing pressure to modernize both commerce and ERP operations without disrupting existing workflows.

Duplicate customer management

Customers exist in Magento and again in GP – often with different IDs, different data, and no reliable link between them.

Inventory numbers nobody trusts

Stock levels on the storefront are estimates at best. Overselling happens. Customer service handles the fallout. The inventory team stops believing the system.

Pricing out of sync

Customer-specific pricing updated in GP doesn’t reach the storefront in time. Orders are placed at the wrong price. Finance has to sort it out downstream.

Integrations that break

Manual exports and fragile homegrown scripts fail silently after Magento or GP updates creating delays, missed orders, and month-end reconciliation issues.

WHY EXISTING INTEGRATIONS FALL SHORT

The difference between connecting systems and automating operations

Most Magento–GP integration attempts solve the technical connection problem. They rarely solve the business workflow problem. i95Dev Connect is built around the logic that lives between systems.

Typical DIY or generic connector

Maps fields, not workflows

No support for customer pricing, partial shipments, or split orders

Breaks silently with Magento or GP updates

No visibility into sync failures

No support when something breaks at 2am

Built for the simple case, breaks on your edge cases

Does not support older GP versions

i95Dev Connect

Business workflow logic built in from day one

Partial shipments, returns, and advanced features supported

Built to survive updates on both sides

Dashboards, logs, and alerts for every sync event

Expert support available across time zones

Works with your GP customizations, not against them

Supports older GP and Magento versions

THE SOLUTION

What the Magento + Dynamics GP integration automates

Every data flow that currently requires manual effort between Magento and Dynamics GP; automated, bidirectional where it needs to be, and configurable to your business rules.

Order Management

New orders pushed from Magento to GP on placement

Order status updates reflected back in Magento

Guest and registered customer orders supported

Order edits, cancellations, and credit memos handled

Inventory & Products

Near real-time stock

Product catalog, attributes, and descriptions

Configurable and simple product types

Multi-warehouse inventory mapping

Product availability and lead time data

Pricing

Customer-specific and account-level pricing

Volume discount tiers and contract pricing

Price list assignment per customer group

Promotional and time-limited pricing rules

Customers Sync

New customer registration synced to GP

GP customer accounts and contact data to Magento

Custom guest customer handling to fit your business needs

Sync complete contact details, billing & shipping addresses

Fulfillment, Invoicing & Tax

Shipment creation and tracking number updates

Partial shipments and split-order fulfillment

Invoice data sync for customer portals

Returns and credit memo processing

Security & Reliability

Extensible & customizable to your requirements

Automated error tracking and retry handling for your integration team

Complete audit trail for full compliance

All data in transit encrypted via TLS 1.2+

Works alongside your existing Magento extensions:

Payment gateways

Shipping extensions

Tax modules

CRM integrations

Custom themes

Search extensions

Third-party WMS

Custom checkout modules

AI-ENABLED OPERATIONS

Intelligence built into the integration layer

Beyond data sync, i95Dev Connect includes AI capabilities that monitor your operations, surface anomalies before they become problems, and help your team make smarter operational decisions.

Smart Sync Monitoring

Continuous health monitoring across orders, inventory, pricing, and customer records – with proactive alerts.

Anomaly Detection

Detects unusual patterns in order volumes, inventory discrepancies, and integration behavior – surfaced to the right person instantly.

Operational Recommendations

Reorder timing, fulfillment routing, and pricing rule suggestions based on actual transaction data flowing through the integration.

Workflow Intelligence

Identifies bottlenecks in order routing and business workflows enabling optimization without requiring IT involvement every time.

HANDLES THE HARD STUFF

The edge cases that generic connectors ignore

Most integration failures don’t happen because systems couldn’t connect. They happen because the connector didn’t understand the business logic that lives between the order and the fulfillment. We built for that.

Customer-specific
pricing

Tiered price books, negotiated rates, and volume discounts from GP display per-account at Magento checkout. What the customer agreed to in the sales call is what they see online.

Multi-warehouse
inventory

Map stock from multiple GP warehouse locations to accurate storefront availability. Fulfillment routing logic configurable to match how your warehouses actually operate.

Partial shipments &
returns

Split orders, partial fulfillments, credit memos, and returns handled end-to-end. Not just the clean case – the real operational scenarios your team deals with daily.

Advanced B2B
features

Supports advanced B2B features such as parent/child accounts, RFQ, credit limits, payment terms and more. B2B complexity handled in the integration layer, not bolted on as an afterthought.

GP customization compatible

Custom GP tables, modified fields, and third-party GP add-ons can be accommodated. Years of GP customization don’t become a blocker.

Coexists with your Magento setup

Designed to complement your existing extensions, customizations, and theme. If you’ve built something bespoke, we work around it.

BUSINESS OUTCOME

What your team gains when the integration runs

Less time managing the gap between systems. More time on the work that actually moves your business forward.

Better customer self-service

Customers can view order history, track shipments, access invoices, and reorder; without calling your team. Reduces service overhead while improving satisfaction.

Operational efficiency

Eliminate manual data entry between systems. No re-entry, no queue, no error-prone copying. Your ops staff works on exceptions, not every order.

Fewer errors, less reconciliation

Eliminate duplicate data entry errors, pricing inconsistencies, and inventory discrepancies that consume ops team time.

Faster financial close

Order, payment, and invoice data flows automatically into GP. Finance teams spend less time on manual reconciliation and data entry.

Scale business without adding headcount

When order volumes double, your integration handles it. You don’t need two more people to manage the data transfer between systems.

Extend the value of your existing investment

Modernize your commerce experience without replacing your eCommerce or ERP systems. GP continues to run your business while your online channel grows.

THINKING ABOUT YOUR PLATFORM ROADMAP?

Thinking About What’s Next With Your eCommerce and ERP?
That Doesn’t Need To Block You.

Magento users are in a period of genuine platform evaluation. Some are upgrading to Magento 2.4.x, some are considering Adobe Commerce, some are weighing Shopify Plus or other alternatives. On the ERP side, Microsoft has been actively encouraging GP customers toward Dynamics 365 Business Central. These are real questions your team is probably asking.

Businesses often modernize in phases. Getting your Magento store properly connected to GP improves operations immediately; and the architecture doesn’t lock you in. If your platform or ERP direction changes, we support the destination too.

Staying on Magento Open Source

Full integration support. Operate efficiently with the stack you have and trust.

Moving to Adobe Commerce

We support Adobe Commerce too. Your ERP integration carries forward, not a rebuild.

GP migration to Business Central

We support Dynamics 365 BC. Your Magento layer doesn’t have to change when your ERP does.

Still evaluating everything

Stable operations now. Platform decisions when you’re ready. Not forced by the integration.

WHY I95DEV

We’ve been doing this since before Magento was Adobe Commerce

We started building Magento and Dynamics integrations when Magento was introduced. We’ve gone deeper and implemented more use cases than any generic integration solution.

Deep Magento experience

50+ Adobe Certified experts. Experience across Magento Open Source, Adobe Commerce on-premise, and Commerce Cloud – versions, upgrades, and the rough edges all.

Microsoft Dynamics depth

GP, Business Central, AX, NAV, BC, D365 Finance – extensive hands-on experience across the Microsoft Dynamics family, including migration paths between them.

Prebuilt accelerators for faster implementation

i95Dev Connect handles the common flows out of the box. In addition, we have prebuilt modules for several B2B and B2C use cases. We tailor the solution for your needs, but don’t start from zero.

One team from integration through ongoing support

No hand-off after go-live. The team that built your integration monitors it, maintains it, and optimizes it. You don’t manage a support ticket queue, you call us.

Built for growth, not just today’s order volume

The integration architecture scales with your business. Adding a new Magento store, a second warehouse, or a new product line doesn’t require a new integration project.

450+ integrations delivered across 25+ industries

A proof library competitors can’t match. Manufacturers, distributors, and retail brands across 25+ industrial verticals across 15+ countries, all running on i95Dev Connect.

What Our Client Says

Slide 4

Transforming eCommerce with i95Dev

With selling on eBay and the Magento e-commerce store, customer, inventory and order management in Dynamics ERP has always been difficult for us – until we met i95Dev. i95Dev’s integration solution not only made managing information easier, but also helped us drive more sales by aiding us in maintaining the best seller rating on eBay.

– Robert Blatt ,
COO, ProAudioStar.

HOW IT WORKS

A practical implementation approach built around your workflows

We’ve refined this process across hundreds of ERP-commerce implementations. Low disruption, clear milestones, go-live with confidence.

Discovery

Map your GP environment, workflows, and commerce goals

Workflow Analysis

Document business logic and custom modules

Integration Setup

Connector configuration, workflow customization, data mapping, and staging environment deployment.

Testing

End-to-end validation across order flows, edge cases, and load

Go-Live

Phased launch with monitoring, support, and rapid response

Ongoing Support

Managed support, optimization, and migration readiness

Typical go-live: 2-3 weeks for standard GP-Magento deployments.

COMMON QUESTIONS

What we’re usually asked before an engagement

What is Magento–Microsoft Dynamics GP integration, and why does my business need it?

Magento–Microsoft Dynamics GP integration connects your Adobe Commerce storefront directly to your Dynamics GP ERP, enabling automated, bi-directional synchronization of orders, products, inventory, customers, and financial data. Without this integration, teams are forced to manually re-key data across disconnected systems—a process that introduces errors, creates delays, and caps how fast a business can scale. A robust connector eliminates these silos and lets your systems work as a single, coordinated operation.

What data is synchronized between Magento and Dynamics GP?

A mature Magento ERP integration typically synchronizes a wide range of business-critical data in both directions. Key data flows include customer sync, inventory updates, product sync, customer groups sync, customer order data sync, customer credit limit updates, and tier prices sync. Beyond these core touchpoints, advanced connectors also handle shipping rules, promotional pricing, purchase orders, invoice status, and tracking numbers—ensuring both systems always reflect the same operational reality.

How does the integration handle order processing between Magento and Dynamics GP?

When a customer places an order on your Magento store, the integration automatically pushes it to Dynamics GP for fulfillment—eliminating manual data entry entirely. Orders placed on the Magento platform are transferred to Dynamics GP, helping eliminate manual data entry errors, automating order processing from receipt to shipment, and reducing shipping delays with real-time tracking. Once fulfilled in GP, the order status and tracking number are pushed back to the storefront, giving customers accurate self-service visibility.

Is the Magento–Dynamics GP integration real-time or batch-based?

This depends on the connector and your operational requirements. Real-time data processing is crucial for certain daily tasks—for example, ensuring orders aren’t placed for out-of-stock items or that promotional pricing isn’t available longer than intended. Most enterprise-grade connectors support configurable sync frequencies, allowing near real-time updates for high-priority data like inventory and orders, while less time-sensitive data such as customer records can sync in scheduled batches. When evaluating a solution, always confirm how close to real-time it actually operates for each data type.

What are the most common challenges in a Magento–Dynamics GP integration?

The primary challenges stem from the fundamentally different ways each system models data. In an ERP like Dynamics GP, item data is primarily used for inventory management and GAAP accounting, while in Magento it drives web content and order generation—requiring significant translation steps between the two systems. Other common pain points include handling missing or imperfect data gracefully, managing B2B-specific fields like credit limits and customer groups, and maintaining sync integrity during peak traffic periods. Choosing an integration partner with deep expertise in both platforms significantly reduces these risks.

What is the difference between a middleware-based integration and a direct API integration for Dynamics GP?

A direct API integration connects Magento and Dynamics GP point-to-point using each system’s native APIs, which can be faster to set up but brittle when either system updates. A middleware-based approach introduces a dedicated integration layer that manages data transformation, error handling, retry logic, and logging between the two systems. A cloud-native middleware platform helps integrate multiple systems without custom code, enabling real-time data exchange via a single, user-friendly interface. For complex or high-volume environments, middleware typically offers better long-term maintainability, visibility, and scalability.

Does the connector support both B2B and B2C eCommerce models?

Yes. A well-architected Magento Dynamics GP integration is designed to handle the complexity of both models. The integration enables access to customer information in either system, making pricing, quotes, fulfillment, returns, and back-order processing seamless—while also supporting personalized promotions, discounts, and a customized pricing structure based on customer groups. B2B-specific features such as tiered pricing, credit limit enforcement, customer-specific catalogs, and self-service order portals are particularly valuable for distributors, wholesalers, and manufacturers running mixed-channel operations.

How does inventory synchronization work, and can it prevent overselling?

Inventory levels maintained in Dynamics GP are pushed to the Magento storefront automatically, ensuring the quantities customers see online reflect actual stock. This allows merchants to churn inventory faster while avoiding overselling, with access to inventory levels in Dynamics GP regardless of the origin of sales—whether online, in-store, or through other channels. Advanced configurations support multi-warehouse mapping, dynamic stock allocation, and threshold rules that can buffer stock to prevent overselling during flash sales or peak periods.

NEXT STEPS

Where would you like to go from here?

Talk to an integration expert

Discuss your Magento and GP environment, integration requirements, and operational challenges with a specialist who understands both sides of the stack.

Discuss your requirements

See a live demo

Schedule a personalized demo to see i95Dev Connect and the integration flows in your context – before committing to anything.

Schedule a demo

Partner with us

Are you an ERP consultant, agency, or VAR looking for a reliable integration solution for your clients? Let’s explore a partnership.

Explore partnership

Let’s start with your actual situation

We’d rather understand your Magento setup, your GP environment, and what’s broken today before recommending anything. 450+ businesses across 25+ industries rely on i95Dev integrations. The conversation costs nothing.

Trusted Globally

Trusted by 450+ businesses across 25+ industries across 15+ countries.

Commerce Experts

Backed by a team of 50+ Adobe Certified eCommerce and integration Experts.

Multi-Channel Support

Extend your eCommerce – ERP integration to go multi-channel with marketplace integration.