mCommerce saw an exponential growth over the past few years. Even a simple search on ‘Google Trends’ shows an upward swing on mCommerce. But if you read between the lines, the interest elicited for mCommerce is inversely proportional to the conversions.

There is still a significant lag in mobile conversions when compared to its cousin, the desktop. There are some interesting findings where the contradictions are stark. According to an interesting study by Adobe:

• Browsing through smartphones grew by 65% YoY while desktop and tablets shrank by 2%.
• Desktop traffic decreased by 6% YoY while smartphone traffic increased by 8%.
• Smartphone traffic is poised to overtake desktop traffic by Q1 2018.

The figures above paint a positive picture for mCommerce, but there is an anomaly. The same study suggests desktop still remains the primary revenue driver for US eCommerce sites, accounting for 75% of total revenue, compared to 16% from mobile apps.

The reason why mobile apps are not able to convert sales

There are some crucial insights which indicate why mobile commerce, despite its potential, fails to convert into sales.

• 38% of US consumers cite small screens and poorly optimized mobile sites as reasons for abandoning purchases.
• 35% of shoppers state lack of ‘pinch and zoom’ functionality as a turn-off.
• 33% of millennials cite irrelevant push notifications and 22% cite non-personalized promotions as reasons for cart abandonment.

All these reasons mainly point to poorly optimized mobile sites, non-user-friendly navigation, and lack of personalized campaigns.

Why mCommerce on Magento 2 is great?

In the evolving eCommerce landscape, even Google emphasizes mobile friendliness. Platforms like WooCommerce, Shopify, and Joomla have adapted, but Magento 2 stands out due to the following features:

• Upgraded Customization Stack

  Magento 2 improves on its predecessor by being more user-friendly and less developer-dependent. It supports PHP 5.5 and 5.6, simplifying development. APIs can integrate with backend systems like ERP and CRM, enabling strong mobile commerce capabilities.

• Easier Customization Process

  Magento 2 allows businesses to easily customize themes. Its modular structure enhances search functionality and supports seamless omni-channel optimization across desktop and mobile.

• Advanced Caching

  Magento 2 significantly improves caching, reducing page load times. Full-page caching is available to all users, and Varnish cache support enhances performance for both desktop and mobile experiences.

• Improved Admin Panel

  The admin panel in Magento 2 is cleaner and more user-friendly. Features like grouped marketing tools and simplified product management make it easier to manage stores—even on mobile devices.

• Enhanced Marketing Features

  Magento 2 strengthens marketing with features like email sharing, wishlists, user-generated reviews, personalized pricing, and built-in SEO tools. Drag-and-drop functionality simplifies visual marketing across devices.

Conclusion

Magento 2 addresses key mCommerce challenges such as poor mobile optimization, lack of feature parity with desktop, and limited personalization. mCommerce is a critical part of your eCommerce strategy and should not be treated as secondary.

We have implemented Magento 2 mobile-optimized solutions with strong omnichannel strategies for various businesses. To take your eCommerce strategy to the next level, contact us at info@i95dev.com.