Every Magento user and store owner on the world’s most popular eCommerce platform dreams of selling on the world’s most popular marketplace – Amazon. These are not just dreams, but having your presence on Amazon has now become a necessity.

Marketing your website thoroughly, creating a personalized experience, attracting new and right customers, etc. is not an easy task at all. Therefore, integrating Magento eStore with Amazon is exceptionally crucial in upscaling sales and marketing of the business. It not only gives all the added features the eCommerce giant has to offer, but also provides you with a wider reach and global presence. It just takes a single integration between Magento and Amazon for your dreams to come true.

But again, selling on Amazon isn’t a walk in the park. It comes with several challenges handling both Magento and Amazon from the same instance.

Common challenges merchants face while selling on Amazon:

• Category restrictions – Getting approval for selling in a particular category can be tough.
• Customer returns – Managing customer returns is chaotic, considering additional tasks after the product is returned, i.e., re-packaging, re-selling, and so on.
• Changing sales tax laws – Adhering to every state’s tax laws that keep changing from time to time is not an easy task.
• Order fulfillment – If you are selling through the Amazon FBA program, fulfilling orders can be easy; however, managing product reviews and associated seller feedback is not always related to you but may affect customer choices adversely.
• Excessive competition and pricing issues – Dealing with extreme competition leads to several pricing and strategy changes.

Below are two options to integrate Magento with Amazon:

OPTION 1: Magento Amazon Sales Channel

OPTION 2: M2EPro

What is Magento Amazon Sales Channel?

Magento Amazon Sales Channel is an extension provided by Magento that enables merchants to sell on Amazon seamlessly. The integration between Amazon Seller Central Account and Magento allows both automation & synchronization of product and order data and much more.

Features of Magento Amazon Sales Channel

• Direct connection to US, Canadian, Mexican, and UK Amazon marketplaces
• Easy product synchronization with Amazon store
• Advanced pricing rules
• Options to use FBA, fulfill your own orders, or a combination of both
• Better order processing, customer, inventory, and shipping management
• B2B volume-tiered pricing feature
• Currency conversion tool supporting multiple currencies
• Easy sorting rules for products listed on Amazon and other channels
• Advanced product listing and detailed log view

For detailed Magento Amazon Sales Channel features description, stay tuned.

Pricing

Magento Amazon Sales Channel is absolutely FREE! An Amazon Seller Central Account is all you require to get started.

What is M2E Pro?

M2E Pro is the Magento native integration for marketplaces like Amazon, eBay, and Walmart. It is a Magento technology partner, eBay Certified provider, Amazon Developer Council member, and Walmart strategic collaborator.

Features of M2E Pro

• List and manage Magento product catalog on Amazon
• Real-time synchronization of inventory, dispatch, and orders
• Single source data management from Magento backend
• Leverage B2B customer management features
• Win Amazon Buy Box with enhanced support of Amazon Business

Pricing

M2E Pro starts charging once you exceed $10,000 in monthly sales. Download, install, and start using it right away.

Comparison: Magento Amazon Sales Channel vs. M2E Pro

Both Magento Amazon Sales Channel and M2E Pro serve the same purpose with similar features and benefits. The key difference lies in pricing and marketplace coverage.

Collaborate with i95Dev

i95Dev has been in the eCommerce industry for decades. We have helped over 180+ merchants and small and medium-sized businesses set up their eCommerce stores.

We are proud to be Magento Certified Partners, with over 200+ certified developers.

Being passionate about eCommerce, we go an extra mile in serving our clients every time.

Difficult to trust? Check out our success stories!

Amazon Integration Success Story

Pro Audio Star is a well-known online retailer of musical instruments based in Brooklyn, New York. Most of their traffic comes from Amazon, eBay, Walmart, Reverb, and their Magento store.

Issues: Challenges in managing multiple marketplaces, order management, inventory, and competitive pricing.

Solution: i95Dev implemented the M2E Pro extension and customized it to sync product attributes and technical specifications across marketplaces.

i95Dev also implemented its GP Connector for integration with Dynamics GP ERP.

Success: Pro Audio Star now operates efficiently across Amazon, Walmart, eBay, and other marketplaces.

Made up your mind? Now is the right time!

Contact us, call us, or drop a quick email for a free consultation.