Shopify is one of the preferred platforms for building eCommerce stores. Despite its countless benefits, businesses start facing troubles as they scale up. New Shopify stores recorded a growth rate of 62% between March 13, 2020, to April 24, 2020. With the growing team size, customer demographics, order volume, fulfillment schedules, vendors, and inventory management, businesses often notice that their ROI drops instead of increasing with volume. Several problems could cause such setbacks, and in this article, we will have a look at some of the most common issues experienced by growing Shopify stores. We will also see how to solve them using the right native and custom integrations. Dive in deeper to know more.

When Should You Look Out For Integrations

If you are witnessing a steep increase in the number of orders and facing troubles with order fulfillment, it’s high time you look out for integration for your Shopify store. Another indicator is difficulty in managing product catalogs, suppliers, and soaring HR costs despite low ROI with increased volume. These signs could indicate widespread inefficiencies. Currently, the app store houses 4,200 apps.

The Common Troubles Faced By Growing Shopify Stores And How To Solve Them Using Native And Custom Integrations

When it comes to building and running Shopify eCommerce stores, there are certain common problems faced by all businesses. As Shopify is a marketplace platform leveraged by many sectors and organization sizes, stores might face troubles in core business functions and company-specific operating procedures. There is no need to worry as you can always find a suitable integration to streamline your business processes. Let us look at some of the common problems faced by growing Shopify stores that are solved by native and custom integrations:

Inventory Management Issues Solved Through Shopify ERP Integrations

Effective inventory management requires businesses to have real-time visibility of available inventory, orders in queue, processes to notify when inventory count goes below a specific threshold, automation to raise purchase orders, and more. For this to be effective, your sales channels should be integrated with your inventory management system (ERP). The integration prevents overselling and underselling of inventory while improving customer shopping experience.

Are you looking to integrate your Shopify store with your ERP system? i95Dev has out-of-the-box integration products for Microsoft Dynamics, SAP Business One, and Sage 100 ERP systems. We can also help you build a custom integration solution for other ERP systems including Oracle, Microsoft Dynamics 365, SAP, IFS Applications, Netsuite, Sage, Infor, Macola, Syspro, Intacct, Epicor, Acumatica, and more.

Order Fulfilment Issues

Growing eCommerce stores often struggle with delivering shipments to multiple locations, overlapping delivery dates, and managing returns. Coordinating with customers regarding delivery updates requires real-time tracking from delivery partners. Instead of manual communication, Shopify integrations can automate data transfer, documentation, and communication. Delivery integrations also allow automated waybill generation and accurate delivery timelines. Providers like DHL, FedEx, UPS, and USPS offer Shopify apps, but a centralized custom solution is often more efficient.

Multi-Channel Distribution

After COVID-19, it became common for retailers to sell across multiple channels like Facebook, Instagram, Amazon, and eBay. Managing multi-channel distribution requires synchronized inventory and order data. Without integration, businesses risk overselling. Using native Shopify apps like Codisto or custom integrations helps create a unified distribution system.

During the lockdown, there was a 45% increase in new customer purchases, and local orders increased by 176%.

Webstore SEO

Running your own eCommerce store requires strong SEO. Many stores struggle with technical SEO issues such as improper product categorization, poor URL structure, and slow page speed. Implementing schema markup, optimizing metadata, and using SEO automation tools can significantly improve visibility and rankings.

Sales And Conversion Optimization

Optimizing conversions is complex as customer behavior varies across industries. Shopify offers integrations for analytics, pricing strategies, bundling, upselling, cross-selling, cart recovery, and social proof. These tools help improve conversions and customer engagement. Currently, there are around 1,280 sales and conversion apps available.

Before You Choose An Integration For Your Shopify Store

While selecting a Shopify middleware solution, consider the processes you want to integrate, frequency of data exchange, and compatibility of data formats across systems.

Selecting Native and Custom Integrations: Keep It Simple

Without integrations, your store’s efficiency is limited due to manual processes. Focus on automating key workflows and ensuring seamless data exchange. Avoid overcomplicating your stack—choose integrations based on your business model and operational needs.

Benefits of Shopify API Integrations For eCommerce Businesses

• Save significant staff time and improve resource utilization.
• Reduce data redundancy and eliminate duplicate work.
• Enable data-driven decision-making.
• Improve uptime by leveraging specialized tools.
• Build agile and scalable supply chains.

With integrated solutions and customized applications, you can leverage new business strategies and enhance customer experience.

Wrap Up

Both Shopify and Shopify Plus are powerful platforms for eCommerce businesses. However, each business has unique needs. With the right mix of native and custom integrations, scaling becomes easier and more efficient. An integrated ecosystem allows you to leverage multiple tools while focusing on your core business.

Book a call and talk to our Shopify integration experts now!