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October 10, 2013

The Holiday Season Guide
to Increasing Online Sales

Author Kevin
Category Blog | eCommerce Marketing |

U.S. ecommerce retail sales are expected to reach $262.3 billion by the end of this year. This prediction shows a growth of 16.4% from 2012. According to eMarketer, U.S. online consumers are expected to spend over $83.2 billion during the fourth quarter of 2013 alone. This makes ecommerce holiday sales 15% higher than last year. Several trends are contributing to the sales growth, making this holiday season the best time for ecommerce retailers to sell more than ever before.

The holiday season is critical to retailers, as it can account for anywhere from 20 to 40 percent of a retailer’s annual sales. This means it’s high time for retailers to realign their sales strategies. They must grab every opportunity as they come to drive cautious, budget-constrained consumers to shop. Since the holiday season plays a crucial role in retail business success, retailers must prepare their ecommerce store for the holiday shopping season, increase sales through Omni channel retailing, and sell at third party market places like eBay/amazon etc.

High time to prepare your Ecommerce store for holiday season

Consumer buying behavior has changed. Today, more and more users go online to find information about products, make product comparisons, research prices, read reviews, and make online purchases. E-commerce has become a very important channel for both consumers and brands. While shopping online, customers expect detailed product information, easier search capabilities, personalization, user friendly environment, and more importantly an efficient inventory management system to handle the holiday rush. It is essential for every retailer to know the importance of these factors in driving sales. To understand these factors critically, read our article:

Increase sales with omnichannel retailing

Customers want to shop using multiple channels simultaneously, and they expect consistency while doing so. Omnichannel retailing requires seamless integration between all channels so shoppers can shop the way they want with exact same results. With this strategy, retailers can create deeper engagement with shoppers and exceptional shopping experiences. To know about Omni channel retailing and ways to increase sales through Omni Channel retailing in the upcoming holiday season read our article:

Selling at Third Party Market Places like EBay/Amazon

To remain competitive, retailers can no longer rely on a brick and mortar storefront and one web store to make a profit. Selling products through third party vendors, like eBay and Amazon, gives your products and your name an increased global presence and multiplies sales. Adding eBay integration to your ecommerce solution gives you the ability to promote and sell your products on one of the biggest websites in the entire world. To know more about how third-party marketplaces can drive your sales the entire holiday season, read our article:

How i95dev can help

Our team of well experienced and well trained professionals will be more than happy to serve you at your convenience and help you drive your sales to par in this entire holiday season. Feel free to contact us at:

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