Shopify has five plans in 2026, from $5/month (Starter, for social selling) to $2,300+/month (Plus, for enterprise). The three core plans, Basic ($39/mo), Grow ($105/mo, formerly called “Shopify”), and Advanced ($399/mo), all save 25% on annual billing. But the sticker price is only part of the picture: transaction fees, apps, theme costs, and development add up to your real total cost of ownership (TCO).
Shopify remains one of the most widely adopted eCommerce platforms, and its pricing changed meaningfully in 2026: a renamed plan, two brand-new tiers, and a significant shift in which plans get B2B features. If you’re budgeting a new store or reconsidering your current plan, here’s what things actually cost this year, and what to budget beyond the subscription itself.
Shopify Pricing in 2026: What Changed
A few things shifted since the last time many merchants looked closely at Shopify’s pricing page. First, the plan formerly just called “Shopify”, sandwiched confusingly between Basic and Advanced, was renamed Grow. Second, Shopify added two new plans: Starter, a $5/month tier for selling through social and link-in-bio pages without a full storefront, and Agentic, a free plan for selling your catalog through AI shopping assistants like ChatGPT, Gemini, Copilot, and Perplexity.
Third, and most significant for growing merchants: as of April 2026, core B2B features (company profiles, price lists, and net payment terms) became available on Basic, Grow, and Advanced, not just Plus. That’s a real shift in when Plus is actually necessary, covered in more detail below.
The 5 Shopify Plans, Compared
| Plan | Monthly | Annual | Best for |
|---|---|---|---|
| Starter | $5/mo | $5/mo | Selling through social media and link-in-bio pages, with no full storefront included |
| Basic | $39/mo | $29/mo | New stores and businesses under roughly $5,000/month in revenue |
| Grow (formerly “Shopify”) | $105/mo | $79/mo | Growing stores that need better reporting, staff accounts, and now, core B2B tools |
| Advanced | $399/mo | $299/mo | Scaling and international businesses needing deeper analytics, custom reports, and lower transaction fees |
| Plus | $2,500/mo (1-yr) | $2,300/mo (3-yr) | Enterprise, high-volume DTC, multi-store, and businesses needing full checkout customization or deep wholesale features |
Two additions worth flagging: the Agentic plan is free and works alongside another plan rather than replacing it; it’s a sales channel, not a storefront. And annual billing consistently saves 25% across Basic, Grow, and Advanced, so the “real” cost for most merchants is the lower, annual figure.
Transaction Fees and Payment Processing, Explained
Every plan’s card processing rate drops as you move up tiers when using Shopify Payments, roughly 2.9% on Basic down to negotiated rates on Plus. But there’s a separate fee that catches merchants off guard: if you use a third-party payment gateway instead of Shopify Payments, Shopify adds its own surcharge on top: 2% on Basic, 1% on Grow, 0.6% on Advanced, and 0.2% on Plus. Using Shopify Payments avoids that surcharge entirely, which is worth factoring into any plan comparison.
Total Cost of Ownership: What a Shopify Store Really Costs
The subscription fee is just one line in your actual budget. Here’s what else typically factors into total cost of ownership:
- Design & development: A configured pre-built theme commonly runs $3,000–$5,000; a fully custom build can range from a few thousand to $25,000+ for enterprise projects
- Apps & integrations: A modest app stack (SEO, reviews, email marketing, upsells) often runs $50–$200/month for a smaller store, and can reach $500–$1,000/month for a scaling one; “app creep” is one of the most common ways merchants lose track of their real monthly cost
- Payment processing: Covered above, so factor in both the card rate and any third-party gateway surcharge
- Domain: Roughly $15/year, separate from your Shopify subscription
- Ongoing maintenance: Development retainers for active stores commonly average $500–$2,000/month depending on how frequently the store changes
Unlike self-hosted platforms, Shopify’s plans include hosting, SSL certificates, and PCI compliance, costs that would otherwise add $10–$100+/month on a platform like WooCommerce. That’s a real, often-overlooked advantage when comparing Shopify’s TCO against a self-hosted alternative.
Which Plan Is Right for Your Business
As a starting point: Basic suits new stores still validating demand. Grow fits stores that have outgrown Basic’s reporting and staff-account limits, especially now that it includes core B2B tools. Advanced makes sense once you need deeper analytics, more staff accounts, or lower transaction fees at meaningful volume. Plus is worth its price once you need multi-store management, full checkout customization, or B2B features beyond the basics now available on lower tiers, not simply because you sell B2B at all, which is the outdated assumption worth retiring.
How i95Dev Can Help
Choosing a plan is only the first decision: theme, apps, development approach, and ongoing support all shape your real total cost of ownership. i95Dev helps growing and enterprise Shopify merchants plan that full picture, not just the subscription line.
Frequently Asked Questions
Conclusion
Shopify’s 2026 pricing is more layered than a single number suggests: five plans, a renamed tier, a free AI-selling option, and a meaningful B2B shift that changes when Plus is actually worth it. Budgeting for total cost of ownership, not just the subscription, is what separates a realistic launch plan from a surprise bill six months in.
