Consumers are generally skeptical beings. This means they instantly do not trust a new website they come across unless they are given a reason to trust it. It is up to you to create that trust. This is the case for any type of website, whether you operate an eCommerce site or simply offer advice to consumers. Any website that looks sketchy or untrustworthy could lose the confidence of the consumer. Your website is the first impression many people have of your business; you have one chance to make that impression a good one.
It is important for your website to have a professional appearance with current content. Having outdated or incorrect content is a sign of an untrustworthy website. All content should be properly formatted and spelled correctly. Incorrect grammar or misspelled words are not only a sign of unprofessionalism but also a sign that your site is not legitimate.
Approval of Society
Since the economy is so heavily reliant on social media, having a social media presence on any platform or comments right on your webpage will help consumers feel good about your site. Including testimonials and customer stories right on your website is also a great way to show potential customers your business is real and reputable. If you do include customer stories, make sure to include a link to their website so customers can cross reference your testimonials to ensure their legitimacy.
The more credentials your website contains, the more consumers will trust your website. Affiliating yourself with various networks within your industry, as well as obtaining professional certification and memberships and showing the credentials of those on your website will also help enlist the trust of the consumer.
It should be easy for consumers to get a hold of you. Your company name, phone number, address and email address should be readily seen by the consumer. If a consumer has to search hard for your contact information, chances are they are going to move on and consider your website illegitimate.
If you follow the above tips, you will be able to increase the traffic and performance of your website right from the start. The more steps you take to make consumers trust your website, the higher your sales and revenue will be.