In our earlier blogs on Magento 2.0, we explored the modern technology stack and features for development, QA, and deployment .
In this blog, we focus on checkout improvements in Magento 2.0 that help increase conversions and sales.
Better Site Conversion and Sales
The Change
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Checkout
- Magento 2.0 introduces a one-step checkout with guest checkout by default, reducing cart abandonment caused by forced registration.
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The improved checkout process requires minimal user input and includes:
- Auto-recognition of users via email with optional login.
- Fetching shipping rates based on ZIP code.
- Automatic credit card type detection and conditional billing info entry.
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Payment
- Supports hosted and redirect payment methods instead of traditional payment bridges.
- Supports embedded APIs with direct post.
- Supports iFrame-based payment forms.
- Supports third-party hosted payment pages.
- Default integrations include PayPal, Braintree, Authorize.net, CyberSource (EE), and WorldPay (EE).
What this Means for Merchants
- Improved checkout reduces cart abandonment and boosts conversions.
- Hosted payment methods simplify PCI compliance (SAQ-A or SAQ A-EP).
What this Means for Developers and Partners
- Magento 2.0 simplifies checkout customization compared to Magento 1.x.
What this Means for End Customers
- Faster and smoother checkout experience.
- Improved payment security without storing card details on merchant servers.
Stay tuned for our next blog on Magento 2.0!
