According to the “United States Securities and Exchange Commission,” Mark Zuckerberg’s salary is just one dollar a year! However, we are sure that it isn’t a problem for the co-founder of the world’s largest social networking platform, whose net worth is more than $55 billion.

This post is not about Facebook, but to tell you how your business can get more success with the integration of Magento and Facebook.

Today, Facebook has more than 2.45 billion users worldwide and has proved to be one of today’s best social platforms for selling and growing a business. This is why marketers have started to take notice of this social networking behemoth!

There are more than 65 million active business pages and it is believed that over 74% of products or brands are willing to pay to promote their posts. According to Global Digital Statshot, by the end of 2018 Facebook reached more than 2 billion people through ads and there are more than 80 million businesses on it.

Looking at these stats, we can safely conclude that Facebook is easily one of the best platforms to reach more customers. To make the most out of Facebook, you should consider integrating your Magento store with Facebook.

Magento 2 and Facebook Integration

Magento 1 did not have any free out-of-the-box extension, so integrating Magento-driven stores seamlessly with Facebook was difficult. For paid options, you needed an experienced team to find and implement the right solution, making it time-consuming and expensive.

On the other hand, Magento 2 offers many innovative extensions. Facebook shop integration for Magento 2 enables sellers to advertise and promote products more efficiently. These new solutions allow sellers to manage products smoothly and promote them as sponsored products.

Magento Social

With Magento 2, you get a powerful free tool called Magento Social. It allows easy integration of your web store with Facebook and works well with Enterprise versions 2.0 and 2.1.

In simple terms, Magento Social acts as a bridge between your Facebook page and your eStore. It also provides advertising opportunities and enhances your social media presence.

Magento Social is easy to install. Follow these steps:

1. Install the module
2. Look for the “Connect to Facebook” button in the Marketing section
3. Click the button
4. Initiate the Magento installation
5. Set up your Facebook store

Once completed, a new “Shop” tab will appear on your Facebook page, mirroring your eStore and displaying your products.

Benefits

You can customize your store design easily.
All Facebook traffic is directed to your website.
Catalog updates in Magento reflect instantly on Facebook.
Create better Facebook ads quickly.
Easy installation.
Time-efficient.

Increase Traffic to Your eStore with Integration

Many businesses operate solely through Facebook without a website. Social selling is a growing trend, widely adopted across industries. Even if your eStore performs well, integrating with Facebook can further boost your visibility and sales.

If you are still using Magento 1, now is the right time to migrate. Magento officially announced the end of life for Magento 1 in June 2020, along with several other reasons to upgrade.

Closing Note

Integrating your eStore with social media opens up new opportunities. Social platforms are not only effective sales channels but also powerful promotional tools. Connecting your Facebook store with Magento 2 can help you reach a wider audience and grow your business.

Contact us for more information on how we can help you.