Top 4 B2B eCommerce
Success Stories: Magento Commerce
Journey with i95Dev
Yes, it’s easier said than done!
A lot of planning and strategy goes into creating an attractive and lucrative B2B eCommerce store, from picking the right eCommerce platform to branding to displaying your products. It is a complex journey with multiple hiccups, while you process orders, keep your audience engaged, and enhance your content and customer experience to support inbound marketing. If you are able to smartly pull off the aforementioned activities, you can rest assured that your B2B business will profit from having a better online presence.
You must be wondering, what are the odds that if you invest your time and money in a B2B eCommerce store, it will pay off?
The answer to your question lies in the following B2B brands success stories that have used eCommerce to grow their businesses exponentially:
⦁ Rubik’s – 150% increase in revenue with Magento Commerce
Rubik’s Cube needs no introduction as the number one selling puzzle game ever recorded. Like other big players, Rubik’s too decided to take their business online to expand their customer reach and boost their revenue.
According to Fabrice Druelle, Rubik’s eCommerce and Digital Marketing Director, the B2B company needed a scalable eCommerce solution that would allow them to expand its business overseas, with a high level of flexibility.
Journey with i95Dev
Magento Commerce 2 enabled Rubik’s to launch in a short period of four months. Their customer experience evolved from a pure catalog-based online store to an enriched experience showcasing rich content, state-of-the-art features, and a simple, seamless checkout. Rubik’s witnessed a significant rise in Average Order Value from $15.30 to $21.67 and their conversion rate doubled. The B2B company’s (UK) revenue increased by 150% in the first 6 months with over 500% revenue increase (YoY) in France.
What worked for Rubik’s?
Selecting a more flexible and scalable eCommerce platform such as Magento Commerce enabled Rubik’s to grow their business exponentially and offer an improved customer experience. Fabrice Druelle stated that Magento Commerce is a robust solution that has laid a strong foundation for the digital future of their business.
HP – 23% opted to buy online
When HP, a leading manufacturer of computers and electronics, planned to launch five eCommerce stores, they needed to work on a B2B eCommerce business model that was futuristic but still had a local feel. As stated by Herriot Stobo, Director, Omnichannel Innovation & Solutions at HP, they required agility across multiple segments of the platform along with a sustainable cost structure for the company’s global deployment plan.
Magento Commerce was the perfect choice. It has the ability to support multiple stores globally with excellent site navigation, exclusive design templates, and robust on-site security.
What worked for HP?
Magento Commerce helped HP deploy content, payment structures, and a robust language translation system seamlessly. This gave users a more local experience, resulting in 23% of customers choosing to buy HP products online.
Watsco – B2B eCommerce strategy brings 50% growth (YoY)
Watsco, the largest distributor of air conditioning, heating, and refrigeration equipment in the US, was looking for a platform with a large community of resources and the capability to handle enterprise-level order volumes with cost-effective integrations. Magento Commerce proved to be the perfect match.
What worked for Watsco?
The open architecture of Magento Commerce allowed Watsco to integrate existing systems and organizational processes efficiently. Their B2B eCommerce strategy resulted in 50% growth year over year. Additionally, the company recorded over $900 million in sales and expanded to 500 locations.
Rubie’s – Doubles its online sales (YoY)
Rubie’s, the world’s largest costume maker, needed to revolutionize their B2B sales operations. Their website was outdated, not mobile optimized, and did not allow orders to be placed online. For years, orders were handled through phone, fax, and later email. Magento Commerce 2 became the ideal solution to modernize their digital presence.
What worked for Rubie’s?
The B2B capabilities of Magento 2 helped Rubie’s build a visually rich storefront with bold imagery and a responsive design that works seamlessly on mobile devices. Their B2B customers can now easily explore product details and check inventory levels.
By upgrading their B2B eCommerce operations using Magento Commerce, Rubie’s expanded its reach to entrepreneurs, retail stores, and resellers, ultimately doubling their online orders year over year.
What do we learn from these B2B brands?
The success of these B2B brands highlights the importance of choosing the right eCommerce platform and implementing it correctly. Magento Commerce helped them:
- Overcome operational challenges
- Add value to customer experiences
- Save time, money, and effort
- Expand into new markets
- Increase brand loyalty through better support
How can i95Dev help?
i95Dev empowers businesses with powerful Magento-based eCommerce implementations through deep domain expertise, strong partnerships, and versatile integration capabilities tailored to your business needs.
Contact i95Dev to learn more.
