Apple Pay is one of the contactless payment technologies that we have today. Designed only for Apple devices, Apple Pay is intended to move users away from physical wallets or cash into the world where customers’ credit cards, as well as their debit cards, are on their Apple Watch or iPhone. With Apple Pay, an iPhone user can pay with their Apple device.
Almost every major bank in the US supports Apple Pay. Further, it also supports major debit and credit card providers, such as American Express, MasterCard, and Visa. In addition to all these, the mobile payment system of Apple works with federal-payment cards, veterans benefits as well as Social Security, which are paid with the help of debit cards.
In a nutshell, Apple pay will work anywhere that will accept any contactless payment. More than 75 percent of restaurants and stores in the United States support Apple pay. Reputed US brands such as Nike, McDonald’s, Disney, and Subway and mobile apps like Uber, British Airways, and Emirates support Apple Pay.
The integration of Apple Pay with Magento 2
The integration of Magento 2 and Apple Pay can accelerate the checkout process dramatically. Your customers will no longer fill in details like shipping and payment fields. Instead, all they have to do is to use their Touch ID to authorize any transaction. Therefore, any merchant who can integrate Magento 2 with Apple Pay would be able to offer the customers a much better payment method. It will not just simplify the payment process for the customers, but also optimize it. So, to summarize the benefits of Magento and Apple Pay:
- Fast check out process
- Enhanced and improved transaction security
- Improved shopping experience
- Faster transaction authority
However, the burning question at this moment is – Can Apple Pay be integrated with Magento? Many developers say that it’s a very problematic process and that is why they avoid integrating them. However, looking at the benefits, we can conclude that the integration of Apple Pay and Magento 2 can be beneficial for an e-store.
Let’s break down the problem and then see what could be a viable solution to that.
It was September 2014, when Apple Pay was launched and it was considered back then as a new and revolutionary concept in eCommerce. Apple claimed since the beginning that customers will save their precious time with Apple Pay as a user does not need to reach for his or her wallet any longer to take out the credit card, scan it, enter the pin, and finally make the payment.
But the problem was that the Magento based e-stores were having issues integrating their eShop with Apply Pay. Open architecture is crucial for developers as they need it to create every necessary bridge for successful integration.
Magento is based on this foundation: various developers could collaborate, build the eCommerce platforms to formidable strength levels, build APIs, and add features. Sadly, Apple doesn’t support this model and that’s been the problem’s root. In simpler terms, Apple Pay doesn’t integrate with the Magento platform primarily mainly because it’s a native app.
As a solution, developers can build APIs, which can connect a modified or custom-made eCommerce app and incorporate Magento and Apple Pay. In simpler terms, a developer can integrate Apple Pay with an eStore that will run on Magento 2 and that can be done by creating a module of the payment gateway that will work well with Magento and an NFC scanner.
There are various renowned and trusted payment gateways available today that can integrate with Magento well – like Sagepay, Authorize.net, Braintree, and Paypal. Many of the mentioned payment gateways can incorporate the payment process via Apple Pay.
Although, the fact remains that establishing a synergy between Apple Pay and Magento is a challenging task, using the above method will serve as a viable option.
Consequently, we can conclude that both the benefits and importance of Apple Pay with Magento 2 is relatively high. It can make a remarkable contribution to your eStore’s development. Integrating a trusted payment gateway like Apple Pay can simplify, improve, and add security to a customer’s shopping experience.
Read our blogs to know more about Magento 2 and other integration options.