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June 30, 2014

Enhance Customer Experience
with Magento Customer Portal

Author Luke Walker
Category Blog | Magento |

Ecommerce continues to be the most critical sales channel for businesses across industries and with this increasing popularity come the increasing customer service expectations. A customer portal plays a critical role in setting up and managing these customer expectations. The customer portal allows businesses to provide their customers a highly personalized and interactive service by enabling customers to complete transactions, service themselves and share feedback, among other things.

Magento is the leading ecommerce cart in the market and one of the reasons for its increasing popularity is its feature rich and easy to use customer portal. The blog below highlights few critical features that contribute towards effective customer service and Magento’s success.

Customer Accounts
Magento offers feature rich Customer Account option that enables customers to add and save unlimited addresses in the Address Book, save items to a wish list and share with friends and family, etc.

Order History & Order Status updates
This feature allows Customers to view their Order status

Order Tracking from Accounts
Customer can track their respective orders from their accounts

Flexible payment options
Magento Customer Portal allows you to empower your customers with flexible payment options as mentioned in the screenshots. It also enables alternative payments as well such as PayPal, Amazon etc.

Multiple Shipping Options
Magento  enables real time integration with various shipment service providers like UPS, FedEx etc. and displays real-time career rates along with support for rates respective to accounts or flat/table rates for general customers

My Wish Lists

Product Reviews

Product reviews helps in building a sense of community, and are considered to be more credible than any advertising money can buy. In fact, Google gives websites with product reviews a higher ranking than those without. For those who find your site by searching for a specific product, a product review can become the landing page of your web store. Product reviews help people find your store, keep them engaged, and often lead to a sale

Advanced Quotation Module

Advanced Quotation module allows users to send quotation request from Magento front end with a user friendly Request-for-Quote (RFQ) form. On submitting the RFQ form customers receive an email confirmation for the quote requested. The module also enables users to edit quote, cancel quote and convert quote to order

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