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Magento 2.0 – Drive Sales and Improve Conversions with Improved Checkout Process In our earlier blogs on Magento 2.0, we explored the modern technology stack and features for development, QA, and deployment . In this blog, we focus on checkout improvements in Magento 2.0 that help increase conversions and sales. Better Site Conversion and Sales…

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Magento 2.0 – Drive Sales and Improve Conversions
with Improved Checkout Process

In our earlier blogs on Magento 2.0, we explored the modern technology stack and features for development, QA, and deployment .

In this blog, we focus on checkout improvements in Magento 2.0 that help increase conversions and sales.

Better Site Conversion and Sales

The Change

  • Checkout
    • Magento 2.0 introduces a one-step checkout with guest checkout by default, reducing cart abandonment caused by forced registration.
Guest checkout
  • The improved checkout process requires minimal user input and includes:
    • Auto-recognition of users via email with optional login.
Auto identify customer
  • Fetching shipping rates based on ZIP code.
Shipping rates
  • Automatic credit card type detection and conditional billing info entry.
Payment options
  • Payment
    • Supports hosted and redirect payment methods instead of traditional payment bridges.
    • Supports embedded APIs with direct post.
    • Supports iFrame-based payment forms.
    • Supports third-party hosted payment pages.
    • Default integrations include PayPal, Braintree, Authorize.net, CyberSource (EE), and WorldPay (EE).

What this Means for Merchants

  • Improved checkout reduces cart abandonment and boosts conversions.
  • Hosted payment methods simplify PCI compliance (SAQ-A or SAQ A-EP).

What this Means for Developers and Partners

  • Magento 2.0 simplifies checkout customization compared to Magento 1.x.

What this Means for End Customers

  • Faster and smoother checkout experience.
  • Improved payment security without storing card details on merchant servers.

Stay tuned for our next blog on Magento 2.0!

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