Retail sales during 2021’s November-December holiday season grew 14.1% over 2020 to $886.7 billion, easily beating the National Retail Federation’s forecast. 2021 marked a new record despite challenges from inflation, supply chain disruptions, and the ongoing pandemic.
Deloitte’s annual retail holiday forecast 2022
Overall retail sales will increase by 4-6% over 2021, compared to 15.1% growth last year.
Total sales will reach $1.45 to $1.47 trillion.
eCommerce sales will increase from 12.8% to 14.3%.
So pat on your back for a great job last year, and pull up your socks for this holiday season too. Not just the BFCM weekend, but it is essential to work throughout the festive season.
Our eCommerce experts have listed the most effective marketing strategies for this festive season sale to incorporate into your eCommerce strategy.
Top 6 marketing strategies to increase your e-commerce with Christmas sales:
Get a festive look of your eStore
Let the landing pages be the first to promote your BFCM sales. Design the landing pages to be different than usual, more festive, and more engaging. Creating eye-catching landing pages and headlines makes the first look appealing to the customer. This is one of the best marketing strategies to attract and invite your visitors to make a conversion.
Load with digital gifts
Even if people are on their toes on the Black Friday and Cyber Monday weekend, some still miss the golden opportunity. Or a few lazy ones wait until the last minute. By the time they wake up, the sale is over, and even the speediest delivery won’t arrive with your Christmas gift on the 25th morning. In this case, the digital gift cards play a vital role in the ones who missed and were late to grab the chance. According to Riskifield, 30% of orders placed the day before Christmas are for digital goods.
Email Marketing is a must
The most effective way to spread awareness about your festive sale is by running email marketing campaigns. Sending special holiday deals over emails makes the customers curious about the sale. In addition to this, a personalized email marketing strategy is the key. Customers find personalized emails appealing. Not just discount emails, but reminder emails also work wonders by urging the customers to make purchases.
Email continues to generate the highest ROI of all digital channels, with some sources reporting averages as high as $44 for every dollar spent.
Referral programs are the new word-of-mouth
People are crazy about referral programs to earn rewards by inviting friends and family. It acts as the new word-of-mouth marketing strategy in today’s digital world. This has proven a great technique to increase sales and profits during the holiday season. But these referral programs should not stop there and continue by offering benefits even after the festive season.
The gifts and occasions business sector referral rate has increased by 229% over the years.
Social media is the new marketplace
Social media platforms like Facebook and Instagram, etc., are the new marketplaces. These are the places where people are present in massive amounts already and where you can widen your reach just like selling on any other marketplace like Amazon. But at the same time, be aware that these viewers can be visitors and not potential customers. Therefore, your brand’s visibility should be extremely promising to convert them. Furthermore, the visual aspect matters on social media; hence, your imagery should clearly display your great deals and discounts with attractive banners and visual content.
8 out of 10 consumers surveyed said they used social media platforms for brand or product discovery during the holiday season.
Organize contests and games
Organizing contests and games are customer-engaging marketing strategies that prove to be very effective. You can offer additional discounts and gifts for those who win. People love to compete, and moreover, people love free gifts! You can also bind it for a limited period, which keeps the customers waiting for the next time the game goes live.
Finally, the point is to communicate that the BFCM weekend is not the only time to concentrate on sales. But the festive season sales preparation should start right from October to boost your revenue for the year. During this period, every online store offers various discounts, but you need to stand out in the race and win the game. However, this is only possible if your promotion is done right! And that can be done effectively by using the above marketing strategies.
Not just the festive marketing strategies but to incorporate any eCommerce strategy, you need to have a good eCommerce platform and an ERP system integrated into it. We at i95Dev are an end-to-end partner in eCommerce and ERP solutions. For more information on our products and services. contact us.