6 Marketing Strategies to boost
your Holiday Season eCommerce Sales
Retail sales during the 2021 November–December holiday season grew 14.1% over 2020 to $886.7 billion, easily beating the National Retail Federation’s forecast. 2021 marked a new record despite challenges from inflation, supply chain disruptions, and the ongoing pandemic.
Deloitte’s annual retail holiday forecast 2022
Overall retail sales will increase by 4-6% over 2021, compared to 15.1% growth last year.
Total sales will reach $1.45 to $1.47 trillion.
eCommerce sales will increase from 12.8% to 14.3%.
So pat yourself on the back for a great job last year, and gear up for this holiday season too. It’s not just about the BFCM weekend—it’s essential to stay active throughout the entire festive period.
Our eCommerce experts have listed the most effective marketing strategies for this festive season to incorporate into your eCommerce plan.
Top 6 Marketing Strategies to Increase Your eCommerce Christmas Sales
Get a Festive Look for Your eStore
Let your landing pages be the first to promote your BFCM sales. Design them to be festive, engaging, and visually appealing. Eye-catching headlines and creative layouts help attract visitors and improve conversions.
Load with Digital Gifts
Even during Black Friday and Cyber Monday, some customers miss out or shop late. Digital gift cards become crucial for last-minute buyers. According to Riskified, 30% of orders placed the day before Christmas are for digital goods.
Email Marketing is a Must
Email marketing remains one of the most effective ways to promote festive sales. Personalized emails, special deals, and reminder campaigns can significantly boost conversions.
Email continues to deliver the highest ROI among digital channels, with returns as high as $44 for every dollar spent.
Referral Programs are the New Word-of-Mouth
Referral programs encourage customers to invite friends and family in exchange for rewards. This modern word-of-mouth strategy has proven effective in increasing holiday sales.
The gifts and occasions sector has seen referral rates increase by 229% over the years.
Social Media is the New Marketplace
Platforms like Facebook and Instagram act as powerful marketplaces. With a massive audience base, they help expand reach similar to platforms like Amazon.
Strong visuals, engaging content, and attractive offers are essential to convert visitors into customers.
8 out of 10 consumers use social media for product discovery during the holiday season.
Organize Contests and Games
Contests and games are highly engaging marketing strategies. Offering rewards, discounts, or gifts encourages participation and builds excitement.
Limited-time campaigns create urgency and keep customers coming back for more.
Conclusion
The festive season is not limited to BFCM—it requires preparation starting as early as October to maximize annual revenue. While many businesses offer discounts, standing out depends on effective promotion strategies.
Along with strong marketing strategies, having a robust eCommerce platform integrated with an ERP system is crucial. At i95Dev, we provide end-to-end eCommerce and ERP solutions.
For more information, contact us.
