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June 15, 2021

Supercharge Your eCommerce With
Magento-Salesforce Connect by i95Dev

Author i95Dev Marketing
Category Blog | Integration | Magento | salesforce |
For the success of your eCommerce business, you need a futuristic eCommerce platform that has the following functionalities:
-Keeps abreast current design trends
-Takes care of all the needs of your eCommerce store
-Offers robust online security
-Handles a lot of online requests
-Makes online shopping bigger, quicker and fully customizableMagento is the perfect pick!

As a next-generation eCommerce business, you must ensure that your CRM solution has three major benefits:
-Easy access to customer data
-Streamlined processes through automation
-Actionable insights into customer behaviour and business performance

Salesforce is the ideal option to go for!

However, to create notable results, you need to seamlessly integrate the two powerful systems. Front and back-end integration of the retail operation is a struggle retailers have faced for many years. When retailers choose to use Magento for their eCommerce operations and SalesForce for CRM, problems can arise when they use custom solutions that have no error detection or ability for easy upgrades. For most retailers, starting over is not an option, which makes finding the right solution difficult.

Integrating SalesforceCRM with your ecommerce solution via Magento-Salesforce Connect forms a powerful and seamlessly connected entity thereby creating a perfect bridge between Magento and Salesforce CRM. This extension allows your business to integrate SalesforceCRM by synchronizing different ecommerce stores with its own interface such as Accounts, Opportunities, Products and Leads.

i95Dev’s Magento-Salesforce Connect enables you to master social media, respond nimbly to the needs and concerns of customers and place your entire operation on the same page for effective customer engagement and sales conversions.

Features of i95Dev’s Magento Salesforce Connect:

Mapping Configuration between:
-Account fields in SalesForce with Customer Attributes in Magento
-Product Fields in SalesForce with Product Attributes in Magento
-Leads Fields in SalesForce with Contact Us Attributes in Magento

Communication of:
-Products in Magento sent to SalesForce as Products
-Product Price in Magento sent to Standard Price in SalesForce
-Magento Admin New Customers sent to Accounts in SalesForce
-Magento Front End New Customers to Accounts in SalesForce
-Magento Cart Page New Customers to Accounts in SalesForce
-Magento Contact Us Form Data to Leads in SalesForce

Ability to:
-Set empty options fields for all fields, including Accounts, Products and Leads, with the exception of required fields
-Update products from Magento to SalesForce
-Update customers from Magento to SalesForce

Benefits of of i95Dev’s Magento Salesforce Connect:

Improved customer experience
– Magento Salesforce Connect is used to manage interactions with customers, archive information about those interactions, and automate the processes associated with the customer journey, from marketing and sales funnels to closed opportunities. With the help of the Connect, store owners can sync customers, orders, products, and invoices from Magento to Salesforce and provide ways to interact, engage and upsell solutions to customers.

Sales Team Optimization
– E-Commerce retailers have long worried over why so many customers abandon their shopping carts before completing a transaction. Joined with Magento, SalesforceCRM will automatically convert those customers’ information and intended purchases into leads, pulling it from your ecommerce portal into SalesforceCRM. This empowers the sales staff to follow up on the pertinent lead and helps in increasing productivity. Wholesalers and manufacturers will benefit not only from this aspect, but from the benefit to their sales team. The Opportunity Management feature allows sales and marketing managers to see just exactly from where leads are entering the pipeline – crucial information for sales team optimization. SalesforceCRM organizes and categorizes opportunities, allows for instant chats and e-mail between on-the-go sales associates and others back at the office and can render it all on a mobile device.

Social Media
– eMarketers have long wanted an all-in-one tool for organizing social media marketing campaigns that capitalize on real-time information allowing effective segmentation and targeting. They’ve found it in SalesforceCRM, which works with Facebook, Twitter and other social media to help your marketing team find new customers. Also, plug it in to all your channels with Magento-Salesforce Connect and easily monitor what’s being said about your business and products.

Real Time Customer and Purchase Data Accessibility
– Ecommerce platform cannot independently optimize sales. Integrating SalesforceCRM with your Magento ecommerce software provides real-time data which helps in improving customer responsiveness and operational management. The combination of SalesforceCRM with your ecommerce platform helps to convert abandoned shopping carts, stay in contact with leads and synchronize updates for objects such as accounts, opportunities etc. Fewer delays and mistakes in service means your customers’ confidence grows. Integration gives a 360-degree customer view, which helps to enhance sales and improve strategies.

Interested to know more about i95Dev’s Magento Salesforce Connect?

How i95Dev can help?
Magento ecommerce platforms provide the scalability, flexibility and features for business growth whereas SalesforceCRM allows sales managers to monitor and analyze their team’s activities so that they can forecast sales and plan ahead. Integrating the two with i95Dev’s Magento-Salesforce Connect can only improve business. To learn more, please feel free to contact us at give us a call at 301.760.7499.

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