Hair Direct, a 20-year old hair solutions company, automates integration between eCommerce, Salesforce Marketing, and other internal systems to drive operational efficiency and streamline customer experience across multiple touchpoints.
This automation helped them
- Run targeted marketing campaigns.
- Improve customer service interactions and customer engagements with Marketing automation.
- Reduce content management overhead across channels.
- Manage inventory better.
i95Dev helped International EZUP, a leading merchant selling portable shelters, banners, flags, and more to customers across 100 countries, automate business processes and streamline customer service by integrating Magento eCommerce, ERP, and Salesforce CRM systems.
The integration helped them
- Reduce the number of customer service calls.
- Increase conversions and average order value.
- Streamline order fulfillment and inventory management.
- Improve resource efficiency.
For customers on Adobe Commerce (Magento), Shopify, or BigCommerce Dynamics ERP systems, are you looking to realize similar benefits and more?
Integration Touchpoints – eCommerce and Salesforce Marketing and CRM
eCommerce (Adobe Commerce, Shopify, or BigCommerce) and Salesforce Marketing and CRM systems are designed for very different purposes. However, by automating data movement between them, you can realize amazing benefits that can help you take your customer service and experience to the next level.
Leads and Customers
Build and leverage a 360-degree view of the customers and personalize your interactions to drive customer loyalty and customer lifetime value
Enable your sales and customer service teams with updated product and inventory information to increase customer lifetime value (CLTV) by making informed sales decisions.
Reduce the quote-to-order cycle by offering your customers personalized prices and offers by leveraging the price rules defined in your eCommerce system.
Improve the efficiency of your customer service team and enable them to focus on improving customer experience and shopping experience with updated order status and shipping information.
Drive sales and improve conversions with targeted marketing and promotions by leveraging abandoned cart information from your eCommerce system in your Salesforce Marketing and CRM system.
Invoices and Payments
Improve account receivables by leveraging past invoices and payment information from your eCommerce system to negotiate better terms with your customers.
Advantages of eCommerce and Salesforce Marketing and CRM integration
Improved customer loyalty and satisfaction
Efficient and motivated customer service teams
Effective multi-channel marketing campaigns
Increased customer lifetime value
Increased sales and informed decision making
Improved operational efficiency
The i95Dev Advantage
With i95Dev as your digital partner, the focus will be on mission-critical tasks driving maximum impact at a low total cost of ownership.
and trusted services
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