Building long-lasting relationships with customers is the key to success in any business. The modern customer focuses on every interaction that takes place with your online store, right from browsing to delivery. Each interaction connects the customer to your store on a deeper level where they can feel satisfied with their association with your business.
If you have a Magento store, then you know synchronizing your eCommerce store with a CRM platform can significantly help in generating more leads, maintaining accurate data on existing and potential customers and fostering greater customer relationships. And what better CRM integration than with Salesforce!
Magento provides flexibility and scalability to sellers for their e-Commerce business. You can build a store the way you want with the help of the open-source code feature of the platform. Salesforce is one of the most used CRM platforms with a focus on marketing automation and analytics. It provides extensive functionalities like sales, customer service, lead generation, marketing, and productivity. It is a versatile platform with an intuitive interface to facilitate quick actions, fewer errors and save time. Salesforce Magento combination will enable sellers to sell successfully.
Let us shed light on the benefits of integrating Magento with Salesforce:
The product information is vital for any store. By integrating the Magento and Salesforce platforms, eStore owners can successfully manage the product related information like creating new products, changes in product parameters, changes in product categories, etc. This gives way to the scope of the automation of this information management and better operational efficiency.
Customer information is a critical part of eStore information management. In a B2B scenario, the customer information can be seamlessly transferred from the Salesforce platform to Magento. This enables the seamless handover of the account from a prospect stage to a customer stage. Additionally, it enables the customer service team to operate on accurate and real-time data.
Salesforce is a robust platform to capture the complete details of the order. Custom integration of Salesforce can enable the same details to be seamlessly transferred to Magento. This enables a reduction in manual effort, an increase in the accuracy of data and customer experience.
Decrease Labor Costs and Increase Productivity
One of the biggest benefits of Magento and Salesforce integration is the decreased need for redundant work between Magento and Salesforce. Your company is not making any more money or being any more conducive to sales by redundantly entering the same information into two separate systems. With Magento and Salesforce real-time integration, you can eliminate the need for excessive labor usage and costs and allow employees and sales staff to focus on the tasks that have an impact on your company’s sales.
Increase Customer Satisfaction
Any company’s goal should be to strive for maximum customer satisfaction. When the work is tedious and customers are not instantly updated, customer satisfaction can be difficult to achieve. Magento and Salesforce integration puts an end to that problem by directly syncing all customer information, leads and product information from Magento to Salesforce. This allows your customers to be updated in real-time with all pertinent information, eliminating any delay of information or inaccurate information.
Effective lead creation is essential to the success of any business, but it can be difficult to achieve when there are too many systems to navigate to obtain those leads. When customers abandon their shopping cart, their information is automatically transferred as a lead from Magento into Salesforce just by integrating the two systems. This creates a productive lead for your sales staff to follow up on and reduces the amount of manual labor required to achieve those leads, helping your sales staff increase their productivity and sales.
Marketing becomes a much less labor-intensive task with the use of Magento Salesforce Connect. With the real-time update of all customer information, including abandoned shopping carts, successful sales and updated customer information, you can automatically generate appropriate product campaigns for targeted customers, allowing you to increase your sales with minimal effort.
Marketing campaigns are vital to keeping the customers up to date on the offers. For online store owners to derive maximum value out of campaigns, they have to customize the campaign to each and every customer. To do this automatically, Magento Salesforce Connect can provide the necessary data. In addition, Salesforce CRM helps to create and manage interactive product email campaigns to drive substantial sales. It helps in creating visually appealing email templates, find relevant customer messages, and accurately track the results.
Social Media promotions
Social media is a great tool for targeting customers in a personalized fashion. The platforms such as Facebook, Instagram, Twitter, etc. provide an opportunity to share profit-driven content. Integrating Salesforce CRM into the Magento store helps you create compelling content based on customer responses and feedback pulled out from the past. Furthermore, it enables the customer support team to strike a conversation with potential leads.
Magento and Salesforce integration helps you to add a new channel of communication to your eCommerce business. It enables you to do mobile marketing and get in touch with prospects via mediums such as push notifications and SMS.
Real-time integration of Magento with Salesforce is the best way to ensure the highest productivity, lowest labor costs and a higher likelihood of sales for your eCommerce store. However, they both have equal amounts of required maintenance that could drain your company’s productivity and finances. i95Dev has successfully created a solution to this problem – Magento Salesforce Connect – which is now ready for purchase and use! Magento Salesforce Connect seamlessly integrates Magento with Salesforce. We are proud to provide our customers with this latest product that promises to take your eCommerce store from labor intensive to one that is productive and generates the level of sales you desire.