Yes, it’s easier said than done!
A lot of planning and strategy goes into creating an attractive and lucrative B2B eCommerce store, from picking the right eCommerce platform to branding to displaying your products. It is a complex journey with multiple hiccups, while you process orders, keep your audience engaged, and enhance your content and customer experience to support inbound marketing. If you are able to smartly pull off the aforementioned activities, you can rest assured that your B2B business will profit from having a better online presence.
You must be wondering, what are the odds that if you invest your time and money in a B2B eCommerce store, it will pay off?
The answer to your question lies in the following B2B brands success stories that have used eCommerce to grow their businesses exponentially:
⦁ Rubik’s – 150% increase in revenue with Magento Commerce
Rubik’s Cube needs no introduction as the number one selling puzzle game ever recorded. Like other big players, Rubik’s too decided to take their business online to expand their customer reach and boost their revenue.
According to Fabrice Druelle, Rubik’s eCommerce and Digital Marketing Director, the B2B company needed a scalable eCommerce solution that would allow them to expand its business overseas, with a high level of flexibility.
Magento Commerce 2 enabled Rubik’s to launch in a short period of four months. Their customer experience picked up from a pure catalogue-based online store to an enriched experience showcasing rich content, state-of-the-art features, and a simple, seamless checkout. Rubik’s witnessed a significant rise in Average Order Value from $15.30 to $21.67 and their conversion rate doubled. The B2B company’s (UK) revenue increased by 150% in the first 6 months with over 500% revenue increase (YoY) in France.
What worked for Rubik’s?
Selecting a more flexible and scalable eCommerce platform such as Magento Commerce enabled Rubik’s to grow their business exponentially and offer an improved customer experience. Fabrice Druelle stated that Magento Commerce is a robust solution that has laid a strong foundation for the digital future of their business.
⦁ HP – 23% opted to buy online
When HP, a leading manufacturer of computers and electronics, planned to launch five eCommerce stores, they needed to work on a B2B eCommerce business model that albeit futuristic, had a local feel. As stated by Herriot Stobo, Director, Omnichannel Innovation & Solutions, HP, they required agility across multiple segments of the platform along with a sustainable cost structure for the company’s global deployment plan.
What could be better than Magento Commerce! It has the ability to support multiple stores of HP globally with the finest in site navigation, exclusive design templates, and robust on-site security.
What worked for HP?
Magento Commerce built the right website for HP by seamlessly deploying content, payment structure and a robust language translation system. It gave users a more local feel resulting in 23% of the customers opting to buy HP products online.
⦁ Watsco – B2B eCommerce strategy brings 50% growth (YoY)
Watsco, largest distributor of air conditioning, heating and refrigeration equipment in US, was looking for a platform having large community of resources to draw from. The company wanted a platform that was capable of enterprise-level order volumes and could be integrated cost effectively. Magento Commerce was the best match Watsco could discover.
What worked for Watsco?
The open nature of Magento Commerce allowed Warsco to integrate their existing systems and organizational processes in a manner that would be next to impossible on other platforms. Watsco’s B2B eCommerce strategy resulted in 50% growth (YoY). In addition, the company recorded over $900 million in sales and expanded to 500 locations.
⦁ Rubie’s – Doubles its online sales (YoY)
Rubie’s, world’s largest costume maker, needed to revolutionize their B2B sales operation. The company’s website was out-dated and was not mobile optimized. Furthermore, the site didn’t allow orders to be placed online. For the longest time, orders were placed via phone and fax orders, later followed by email. Magento Commerce 2 was a perfect fit for all their requirements.
What worked for Rubie’s?
The B2B capabilities of Magento 2 did wonders for Rubie’s and helped them build a wide-screen store front displaying rich, colorful visuals and bold imagery. The new website is fully responsive and works successfully on the mobile. Their B2B customers can now get a better insight into product nuances and inventory levels.
By updating their B2B eCommerce operation with the help of Magento Commerce, Rubie’s is now able to reach more entrepreneurs, physical stores, and re-sellers which have doubled their online orders (YoY).
What do we learn from these B2B brands?
The success of the above B2B brands depends on choosing the right eCommerce platform such as Magento Commerce and its correct implementation. Magento Commerce helped them in:
⦁ Overcoming their shortcomings
⦁ Add value to the life of their customers
⦁ Save time, money, and effort
⦁ Expand to untapped territories
⦁ Increase brand loyalty by offering customer support
How can i95Dev help?
i95Dev empowers you with unique eCommerce set-up and implementations on Magento with its deep domain expertise, reaffirming partnerships and versatile integration offerings to suit all your needs. Contact i95Dev now to know more.
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