Amazon.com
or AmazonSupply.com

As we all know, Amazon.com is a huge place where customers can come and buy products ranging from electronics to household items to clothes to beauty care products and movies & games. We also know that there is an option for sellers to sell their inventory on Amazon.com. In addition, there is something called as AmazonSupply which helps you sell. There is confusion among sellers on which one to opt for. In the blog below we briefly discuss the difference between selling on Amazon.com and AmazonSupply (recently upgraded to Amazon Business):

From a seller’s perspective, both the websites play in the Business-to-Business (B2B) space fairly well. What then is the difference?

Selling on Amazon.com:

• You sell your inventory on amazon.com. While you are competing with other sellers, you are competing with amazon itself.
• You should come to terms to that fact that even though they buy products from you, they are your competitors. You however will be listed as third-party seller when amazon will claim that they are selling (seller of record) it themselves even though they buy it from you.
• In amazon.com, you would have to compete with other sellers as well.
• ‘Buy Now with 1-Click’ is enabled. Amazon.com store cards and gift cards are accepted to make payments.
• Amazon does not charge sellers for anything they are selling on amazon.com.

Selling on Amazon Business or Amazon Supply:

• Selling on Amazon Business is similar to selling on Amazon.com. There procedure is similar; you still have to compete with Amazon. However, the main differentiation here is the price.
• Amazon Business is targeted at businesses buying items in large quantities. Amazon Business has many transaction services. These include order processing via Amazon.com Corporate Credit Line and purchase order.
• The credit line could be used at 12.99% as a line of credit. When a purchase order is initiated, the buyer can use the order number to trace payment records.
• ‘Buy Now with 1-Click’ is not enabled. Amazon.com store cards and gift cards are not accepted to make payments.
• Amazon Business has a team that focuses only on converting big businesses to add them in their procurement system. Therefore, if you play your cards right, you might be bag a huge organization and have a continuous flow of income.
• Amazon Business charges a commission of 6% – 15% depending on the category of the product, order size etc.

These are the fundamental differences between selling on Amazon.com and Amazon Business. What are your thoughts on this blog post? Share your feedback and suggestions by commenting below.