The DIY and home improvement market is seeing incredible growth online—so much so that eCommerce is now outpacing physical stores by a striking 6-to-1 ratio. With over half of home and garden businesses (53%) now running online shops alongside their physical locations, the digital space is getting more competitive every day. Brands that want to capture their share of sales need to find ways to stand out and deliver something special to their customers.

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Let’s take a look at some of the leaders in this space. Companies like The Home Depot, Arteriors Home, Attken, and Surplus Furniture have not only moved into eCommerce—they’ve raised the bar for what an online home improvement store can be. From seamless shopping experiences to innovative online strategies, these brands are setting the standard and showing us all what’s possible in this market.

So, what can we learn from them? Let’s dive into their stories to see what’s working and get inspired by their success. Whether you’re a small business or a major retailer, there’s something here for everyone looking to thrive online.

Home Depot: Leading the B2B eCommerce Game

Home Depot is a prime example of how a home improvement giant can effectively leverage eCommerce to cater to both professional contractors and everyday consumers. Ranked No. 4 in Digital Commerce 360’s Top 1000 database of the largest online retailers in North America, Home Depot has successfully integrated its online and in-store experiences to serve a broad customer base.

Key Strategies:

• Omnichannel Integration: Home Depot has mastered the art of blending online and offline shopping experiences.
• B2B eCommerce Leadership: Tailored solutions for professional contractors.
• Advanced Digital Tools: Enhanced search, recommendations, and guides.
• Loyalty Programs: Pro Xtra program drives repeat business.

Home Depot’s ability to blend robust eCommerce capabilities with an extensive physical store network has made it a leader in the home improvement industry.

Want to Learn How the Home Depot is Leading the eCommerce Game?

Discover how The Home Depot has set the standard. Read the Full Blog Here!

Arteriors Home

Founded by Mark Moussa in 1987, Arteriors is a B2B Dallas-based company specializing in lighting, furniture, and decorative accessories.

• 600% growth in eCommerce sales
• 360-degree customer view
• Saved 3000+ hours

Attken

Attken, based in the UAE, offers over 30,000 products across categories.

Surplus Furniture

Surplus Furniture expanded to full eCommerce during COVID-19.

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