Next Generation RMS
to AX for Retail

Online retail operations continue to grow rapidly, making it clear that retailers of all sizes must not only establish an online presence but also adopt creative promotional strategies. It is no longer a choice between a brick-and-mortar store and an eCommerce store—retailers must now operate across multiple channels to stay competitive.

Consumers expect a seamless shopping experience across various platforms, including smartphones, social media, and online stores. To meet these expectations and stay connected, retailers require advanced software solutions that keep them updated and competitive.

Transitioning to robust and advanced technologies that allow retailers to manage operations from a single platform and interact with customers across all channels is not an overnight process.

Microsoft has recognized this need and has been working towards it. Its flagship Microsoft Dynamics Retail Management System (RMS) has long supported in-store retail operations. However, evolving market demands require more advanced solutions.

While Microsoft has introduced solutions like Dynamics AX for Retail, it understands that RMS cannot be phased out immediately. Therefore, it confirmed continued support for RMS until 2021.

Since 2009, Microsoft Dynamics AX has evolved significantly, culminating in the release of Dynamics AX 2012 R3. This development led to the introduction of “Retail Essentials,” designed to meet the needs of small and medium-sized businesses.

Existing RMS customers with active maintenance plans—Business Ready Enhancement Plan (BREP) and Business Ready Advantage Plan (BRAP)—are provided with a migration path to Retail Essentials.

Retailers transitioning to Retail Essentials benefit from an advanced POS system covering both store and headquarters operations. With future versions, they also gain capabilities in mobile commerce, mobility, CRM, and social media—all within a unified platform.

Since all components are built on the Dynamics AX codebase, businesses can save time and costs compared to integrating multiple standalone systems. The platform is highly scalable, supporting business growth and expansion across multiple verticals.