How Trimax Reimagined B2B Commerce for Manufacturers with i95Dev

Trimax Mowing Systems is a global manufacturer and innovator in commercial mowing equipment, recognized for building smarter machines that deliver better outcomes for customers. With a strong international dealer and distributor network, Trimax continues to expand its footprint across markets while maintaining a reputation for engineering excellence.

Trimax’s digital transformation focused on modernizing B2B commerce while preserving manufacturing accuracy and operational control.

• Managing Complex Product Assemblies: Trimax products are built from multiple interconnected assemblies and sub-parts—each with specific compatibility rules and lifecycles. Their existing digital setup lacked the structure needed to sell complete assemblies and replacement parts confidently online.
• Handling High-Value & Mixed Transactions: While smaller parts could be purchased instantly, large mower assemblies required custom freight handling, quote-based pricing, and approvals. The absence of flexible transaction logic disrupted buying journeys and increased friction for high-ticket purchases.
• ERP Integration & Data Consistency: Although Microsoft Dynamics 365 Finance & Operations served as the ERP backbone, limited integration with eCommerce resulted in inconsistencies across pricing, tax handling, customer accounts, and order processing—leading to manual work and operational inefficiencies.
• Serving Dealers and End Customers Together: Trimax supports both dealers and direct customers—each with different pricing models, payment terms, approvals, and tax requirements. The existing system lacked the sophistication to manage onboarding, verification, and ERP synchronization efficiently.

Despite these challenges, Trimax’s vision was clear: simplify complexity, strengthen dealer relationships, and build a scalable digital foundation for global growth.

Solution: i95Dev’s Connected Commerce Transformation

i95Dev partnered with Trimax to design and implement a B2B commerce ecosystem that mirrors how the business actually operates.

1. Adobe Commerce Foundation

• Built a robust Adobe Commerce platform tailored for manufacturing-led B2B workflows
• Designed to handle complex product relationships, pricing logic, and customer types

2. Deep ERP Integration

• Implemented seamless, bi-directional integration between Adobe Commerce and Microsoft Dynamics 365 F&O using i95Dev Connect
• Automated synchronization of customers, pricing, inventory, orders, and tax data

3. Intelligent Product & Ordering Experience

• Enabled recursive BOM (“part within a part”) functionality to sell complete mower assemblies and individual replacement parts
• Introduced smart cart-splitting logic to support mixed orders—allowing instant checkout for parts and quote requests for large equipment

4. Dealer & Customer Onboarding 

• Streamlined registration for existing and new customers with ERP-backed account creation
• Introduced approval workflows and tax-exemption validation to maintain compliance and control